15 episodes

The only actionable podcast to help you u****k your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.

Marketing Unf*cked Siobhan Solberg

    • Business
    • 5.0 • 1 Rating

The only actionable podcast to help you u****k your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.

    Why compliance should be your first thought, not an afterthought | Cory Underwood

    Why compliance should be your first thought, not an afterthought | Cory Underwood

    Collecting customer data is something businesses take for granted. It’s an expectation: if they can’t gather data on their customers’ behavior online, how else are brands meant to optimize their user journeys? Yet as legal battles between Google Analytics and European data protection authorities show no signs of slowing down, global businesses risk losing access to data on a massive market. They need to reconsider their compliance strategies — and quickly. The shifting landscape of data security is impacting marketers, businesses, and consumers, but are the changes benefiting anyone?

    • 40 min
    Let go of assumptions to better understand your customers | Janis Thomas

    Let go of assumptions to better understand your customers | Janis Thomas

    Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don’t engage with brands online. That an instant conversion is always a win. And, most dangerously, that everyone looks and acts like them.

    • 38 min
    Bonus: What does data-centric marketing really mean?

    Bonus: What does data-centric marketing really mean?

    So many businesses say they have a data-led strategic approach to their marketing…but what does that really mean? Our two hosts Siobhan and Russell debunk common misconceptions about marketing analytics and tell you the real metrics you should pay attention to.

    • 33 min
    Making an impact: how to weave purpose into profits | Fiona Ras-Jones

    Making an impact: how to weave purpose into profits | Fiona Ras-Jones

    How can a social or environmental purpose help your marketing? And why do so many companies mess it up? I speak with Fiona Ras-Jones about the right ways (and wrong ways) to build a purpose-driven business.

    • 25 min
    Make SEO part of your growth strategy | Maeva Cifuentes

    Make SEO part of your growth strategy | Maeva Cifuentes

    Good SEO is not just a box to check, but should be a key part of your core business strategy. Maeva Cifuentes explains how strong SEO starts with good research, a holistic approach, and a consistent framework.

    • 28 min
    Build better relationships | Juliana Jackson

    Build better relationships | Juliana Jackson

    Strong partnerships begin with real relationships, and that’s definitely true when it comes to partner marketing. Juliana Jackson explains how SaaS companies can use research and data to better understand the needs of agencies, leading to mutually beneficial partnerships for both parties — and for the users on the other end of the line, too.

    • 28 min

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marketingqueen13 ,

Inspirational

So many ideas…