10 episodes

The digital industry is constantly evolving, and it can be overwhelming at times, so tune in if you want to start growing both professionally and personally while staying up-to-date on what's happening in the industry and how to apply the best marketing strategies to increase your revenue! You'll be surprised at how much psychology goes into marketing and what you can do to ensure that the traffic you're buying is 100% legitimate, as well as how to stop your silent revenue killers. Enjoy various success stories from great leaders and what helped them stay focused and consistent even when things didn't go as planned, while we will be looking into some of the most recent hot topics such as Metaverse, NFT, Crypto, and anything else that may have an impact on our industry in some way. You can anticipate the following:• “Marketing Unfiltered" episodes will focus on what big affiliate marketers are doing right now in their businesses. Listen in for top-tier business and marketing advice, strategies, paid advertising tactics, funnels, and content marketing that is needed to stay at the top. • "#NOTBusiness" episodes will enrich your life and keep you growing as a person (rather than just a marketer/entrepreneur). There is more in life than just business. • "What's Going Down in Your Business" episodes will keep you up-to-date on everything marketing and entrepreneurship has to offer and its challenges. We will occasionally bring you some of our industry's biggest names to hear their stories and keys to success, as well as how to maintain a healthy work-life balance.• Hype topics episodes to assist executives in getting started, we will outline various ways that companies can drive business value in the Metaverse across industries, as well as discuss what crypto and NFT mean for the digital industry and the internet as a whole.

Marketing Unfiltered Marketing Unfiltered

    • Business

The digital industry is constantly evolving, and it can be overwhelming at times, so tune in if you want to start growing both professionally and personally while staying up-to-date on what's happening in the industry and how to apply the best marketing strategies to increase your revenue! You'll be surprised at how much psychology goes into marketing and what you can do to ensure that the traffic you're buying is 100% legitimate, as well as how to stop your silent revenue killers. Enjoy various success stories from great leaders and what helped them stay focused and consistent even when things didn't go as planned, while we will be looking into some of the most recent hot topics such as Metaverse, NFT, Crypto, and anything else that may have an impact on our industry in some way. You can anticipate the following:• “Marketing Unfiltered" episodes will focus on what big affiliate marketers are doing right now in their businesses. Listen in for top-tier business and marketing advice, strategies, paid advertising tactics, funnels, and content marketing that is needed to stay at the top. • "#NOTBusiness" episodes will enrich your life and keep you growing as a person (rather than just a marketer/entrepreneur). There is more in life than just business. • "What's Going Down in Your Business" episodes will keep you up-to-date on everything marketing and entrepreneurship has to offer and its challenges. We will occasionally bring you some of our industry's biggest names to hear their stories and keys to success, as well as how to maintain a healthy work-life balance.• Hype topics episodes to assist executives in getting started, we will outline various ways that companies can drive business value in the Metaverse across industries, as well as discuss what crypto and NFT mean for the digital industry and the internet as a whole.

    Instagram Influencer Marketing in 2022

    Instagram Influencer Marketing in 2022

    Influencer marketing is becoming an increasingly important channel for many companies and there is today a long line of companies that have made it an important part of their media marketing mix. While more and more people choose to work more with data-driven Influencer marketing for a reason. 

    In today’s episode of Marketing Unfiltered, we start by talking about what data-driven influencer marketing is and what it means to have the attitude always on. Judy goes through to explain how to develop a smart strategy for influencer marketing in six steps. She also shares what she sees are the keys to a profitable and effective strategy. Judy also goes on to illustrate how to get started and find the right influencers and KJ Rocker explains what it takes to be successful with influencer marketing. 

    You will find all that and so much more in this week's super informative episode. So tune in now! And ENJOY! 

    As always,  links to the resources are below:
    https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

    • 1 hr 19 min
    Strategy for Paid Social & the Keys To Effective Funnels

    Strategy for Paid Social & the Keys To Effective Funnels

    Marketing Unfiltered is back this Wednesday with yet another amazing episode and we are ready to talk specifically about strategy and funnels for paid social. But at the same time what it takes to succeed with advertising on social channels. This time we don't talk about a case, but dive deep into how to create an effective strategy for paid social, and the most important parts of it. Also how to build funnels with different phases and content to take care of both cold and warm traffic. 
    We start the episode by talking about what Judy and KJ believe is most important to succeed with paid social and we talk about the concept of funnels, which is important to understand. 
    Judy then explains how she sees strategy within paid social and what it should contain and she highlights the importance of constantly testing everything from content to format. After that, she goes into detail about how she builds a funnel for a campaign. Finally, they wrap up this episode with some final tips on things to keep in mind when creating a paid social strategy. So, if you want to know more about how to create an effective strategy for paid social or build a funnel, this episode is for you!!!

    As always,  links to the resources are below:
    https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

    • 1 hr 20 min
    Don’t Panic: Here’s How to Survive the E-Commerce Crisis

    Don’t Panic: Here’s How to Survive the E-Commerce Crisis

    It’s August 2022 but where do we stand in terms of e-commerce? And how much do you have to sell to make a decent living from your e-commerce business? Tune in and listen to Judy and KJ's thoughts in  Episode 6 of Marketing Unfiltered, where Judy discusses the difficulties of starting an e-commerce store, as well as how the last few months of war have affected trade on a global level. 

    She also explains why it can be more difficult to get quality traffic to the website and what types of consumption are currently suffering as our money loses value. 

    You will also hear KJ discusses the current state of affiliation and e-commerce, as well as how well it converts, and finally the three most common "fixes" you can implement to increase your overall conversions. This and much more you’ll hear during a fantastic episode - where the laugh is mirth. 


    https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

    • 1 hr 17 min
    TikTok Is Booming - Stand Out From the Crowd With Right Marketing Strategy

    TikTok Is Booming - Stand Out From the Crowd With Right Marketing Strategy

    TikTok has grown at a breakneck pace, and as the platform's user base expands and diversifies, more marketers are taking notice.
    But how do you succeed organically as a brand on TikTok? and how do you create really good content that gets shared? In this episode, KJ and Judy discuss this and much more because there hasn't been much talk about social networks in a long time.
    TikTok has become the fastest growing app and social platform in just a few years, taking on the major social platforms. Concurrently, competitors have introduced short video options on an assembly line. Everything from Instagram Reels to YouTube Shorts is available.
    TikTok has also made a significant technological shift from the traditional social graph to an AI-based algorithm that adapts to the user's interests and serves videos accordingly rather than based on what or who you follow.
    Our howl for today's episode is to give you all more insight into how to succeed on TikTok.
    More information on the episode
    We discuss how to succeed organically with TikTok and how to create really good content that gets good distribution in this episode. And begin, among other things, by discussing the platform's target audience and who should be present on TikTok.
    You will also learn about:
    TikTok's role in a company's media strategyThe algorithm and its role in TikTok's successAffiliation and TikTokTrends and why they are so important on TikTokBest practice around content creationThe role played by music and sound on TikTokJudy also talks a lot about how to think about having a creator-driven presence with people in focus or a more classic brand-driven presence. And of course, she shares lots of good tips.
    As usual, there are links to the resources mentioned in this episode below.
    https://ads.tiktok.com/business/creativecenter/pc/en
    https://www.tiktok.com/business/en
    https://influencermarketinghub.com/page/2/?s=Tiktok
    https://www.noordmarketing.com/
    https://www.judyshalom.com/
    https://www.kjrocker.com/
    https://www.linkedin.com/in/judyshalom/
    https://www.linkedin.com/in/imkjrocker/

    • 1 hr 6 min
    Inflation Disinflation & How They Affect Marketing

    Inflation Disinflation & How They Affect Marketing

    The inflation fire was still raging in the early summer of 2022, but it wouldn't be long before signs of disinflationary forces were on the way in parts of the economy, and it wasn't just the infamous "demand destruction" that could result from the value of consumer wallets being eroded. Shortly after some of the major department store chains began to reap the benefits of easing restrictions and normalizing customer inflows, a retail trade crisis erupted, characterized by a plentiful oversupply and swelling inventories.

    While the focus was on the super-rises in food and fuel prices, retailers were preparing to open the gates to shock sales to empty their expensive warehouses, which in some cases made it difficult for stores and e-retailers to order new goods and keep pace with consumer demand. Was it the start of a recovery in an already chaotic economy? How big is the problem? And what are the consequences that had already caused several of the largest retailers in the United States to crash land?

    This is the fourth episode of marketing unfiltered, a podcast about what's going on around us, how the marketing industry is reacting to it, and where we see it all going - this and much more will be discussed today with your host Judy Shalom and KJ Rocker.

    • 44 min
    Crypto Market Crash: What Caused It and What Comes Next?

    Crypto Market Crash: What Caused It and What Comes Next?

    Bitcoin down under $20,000, flash crash in Ethereum and another failed billion project. Who even remembers when something good happened in the crypto world? 
    We are trying to understand what is really going on, and what it can mean for crypto as a whole. We will be discussing the past six months. When did everything turn around? How long will the crypto winter last? Are we anywhere on the horizon? This together with some of the latest news from the crypto world you will be getting from Judy Shalom and KJ Rocker in today's extra episode of marketing unfiltered.

    • 50 min

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