Marketing vs Sales David Aron and Rob Hamilton

The first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands. There are many factors to finely balance and Doctor Dave gives keen insight to these, all the while taking into account how these KPIs re...

For all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes," and the Technique (a counter/transition/close tactic). Having multiple arguments and the ability to circle back to the close is shown to be vital. And the bene...