Welcome to the Marketing Whisper podcast, with your host Rachel Calderon and co-host Kathryn Calderon. Here you will receive Marketing thoughts, ideas, tips, and solutions for your marketing needs. Their marketing views have brought notoriety and respect to all of their clients. You will discover marketing design, branding, and public relations concepts from a Gen-X, and Millenial perspective.
MW 17: “The Power Of Social Media To Your Audience”
Social Media today is all the rage with staying connected to your network. Today we are going the understand its power and how to use it.
MW 16: “Gain Customers Through Blogging”
It has been stated in marketing that the key to gaining customers is very important to your business. In today’s topic, we share why it is important and a simple method to get followers to convert into customers.
MW 15: “How To Create The Ultimate Brand Using Four Simple Steps” with Lisa Rigas
Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand.
MW 14: “Pricing Should Be Determined On The Value You Bring To Your Avatar” with Dr. Nilda Perez
What should I charge my clients, is the main question we get asked by our clients. Many times they are not sure what to ask or are asking for a price that may be WAY below the asking. In today’s episode, we will be discussing with Business Strategist Expert Dr. Nilda Perez that very question.
MW 13: “THE PSYCHOLOGY OF BRANDING COLORS”
According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power.
MW 12: “Why Use SWOT For Design Marketing Needs”
Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of research in the industry. In today’s episode, you will find out how a simple tool SWOT can help prevent many mistakes.