70 episodes

How can I attract upper-funnel leads that drive lower-funnel results through brand storytelling? How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling blueprint and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influence marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life?
Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need). Sarah shares useful tips and inspiration from her 20+ years of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together.
From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz. Sarah wants to help content marketers/communication pros, feel more focused, prioritized, empowered, and confident at work.
Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.

Marketing With Empathy Podcast Sarah Panus

    • Business
    • 4.7 • 25 Ratings

How can I attract upper-funnel leads that drive lower-funnel results through brand storytelling? How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling blueprint and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influence marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life?
Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!
Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need). Sarah shares useful tips and inspiration from her 20+ years of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together.
From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz. Sarah wants to help content marketers/communication pros, feel more focused, prioritized, empowered, and confident at work.
Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.

    Customers as an Extension of Your Marketing Team – Anna Tutckaia, ManyChat

    Customers as an Extension of Your Marketing Team – Anna Tutckaia, ManyChat

    Episode 69- Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase. 
     
    VIEW SHOW NOTES: https://blog.kindredspeak.com/customers-extension-marketing-team-anna-tutkaia-many-chat-ep-69  
     
    LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  
     
    SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e 
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    Use Social to Drive Lower-Funnel Conversions – Hannah Acosta, Ugly Mug Marketing

    Use Social to Drive Lower-Funnel Conversions – Hannah Acosta, Ugly Mug Marketing

    Episode 68- How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks. 
     
    VIEW SHOW NOTES:  https://blog.kindredspeak.com/social-drive-lower-funnel-conversions-hannah-acosta-ugly-mug-marketing-ep-68  
     
    LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  
     
    SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e 
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 40 min
    TikTok Marketing for Business – Austin Armstong, Socialty Pro

    TikTok Marketing for Business – Austin Armstong, Socialty Pro

    Episode 67- TikTok Marketing mini-masterclass for businesses. How your company an use TikTok to market your business with expert Austin Armstrong. 
     
    VIEW SHOW NOTES: https://blog.kindredspeak.com/tiktok-marketing-austin-armstrong-ep-67  
     
    LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  
     
    SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 40 min
    How to Create a Killer PowerPoint Presentation – Emily Hall, e+m Creative

    How to Create a Killer PowerPoint Presentation – Emily Hall, e+m Creative

    ep 66- Have you ever been shown how to actually create a good ppt presentation at work?  Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better). 
     
    VIEW SHOW NOTES:  https://blog.kindredspeak.com/presentations-emily-hall-ep-66   
     
    LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  
     
    SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    Presentation Secrets of Steve Jobs

    Presentation Secrets of Steve Jobs

    ep 65- Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo. 
     
    VIEW SHOW NOTES:  https://blog.kindredspeak.com/presentation-secrets-steve-jobs-ep-65  
     
    LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  
     
    SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    Benefits of Having a Brand Podcast

    Benefits of Having a Brand Podcast

    64. Benefits of Having a Brand Podcast 
     
    Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week. 
     
    VIEW SHOW NOTES: https://blog.kindredspeak.com/brand-podcast-benefits-ep-64 
     
    LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy  
     
    SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 28 min

Customer Reviews

4.7 out of 5
25 Ratings

25 Ratings

Mike_Rosenberg ,

Filled with actionable gems

Filled with actionable gems. Sarah’s style and flow keeps me engaged and her guests bring tremendous value.

Arlie K ,

Such a valuable voice!

The resources that Sarah has cultivated here on Marketing with Empathy are second to none! Every episode is packed with valuable insights and actionable takeaways. I so appreciate her refreshing approach!

Amanda at Greenhouse Content ,

An amazing resource and must listen for every storyteller!

This podcast covers it all. Storytelling is such a core part of marketing today and Sarah knows what you need when you need it. I regularly find myself re-listening to episodes based on what I’m working on or a specific question I have. An amazing resource and must listen for writers and marketers alike.

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