33 episodes

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life?

Welcome to the Marketing With Empathy podcast where we answer ALL of this and more! Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need).

Sarah shares useful tips and inspiration from her nearly two decades of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together. From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz #momboss. Sarah understands the pressures you face and wants to help B2C and non-profit content marketers, like you, feel more focused, prioritized, empowered, and confident at work (without adding to your mom guilt).

You in? Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.

Marketing With Empathy Podcast Sarah Panus

    • Business
    • 4.6 • 22 Ratings

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life?

Welcome to the Marketing With Empathy podcast where we answer ALL of this and more! Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need).

Sarah shares useful tips and inspiration from her nearly two decades of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together. From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz #momboss. Sarah understands the pressures you face and wants to help B2C and non-profit content marketers, like you, feel more focused, prioritized, empowered, and confident at work (without adding to your mom guilt).

You in? Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.

    Content Advice for Financial Institutions - Shondell Varcianna, Varci Media

    Content Advice for Financial Institutions - Shondell Varcianna, Varci Media

    Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.

    SHOW NOTES: https://blog.kindredspeak.com/content-advice-for-financial-institutions-shondell-varcianna-ep-32    

    INSTAGRAM: https://www.instagram.com/iamsarahpanus/   

    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a

    LEARN MORE at www.kindredspeak.com

    • 27 min
    Using SEO to Inform Brand Storytelling – Nick Noble, Ovative Group

    Using SEO to Inform Brand Storytelling – Nick Noble, Ovative Group

    SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling.

    SHOW NOTES: https://blog.kindredspeak.com/using-SEO-to-inform-brand-storytelling-nick-noble-ovative-ep-31  

    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a
     
    LEARN MORE at www.kindredspeak.com

    • 32 min
    Why and How to Use Storytelling on Your Website – Corrie Myers

    Why and How to Use Storytelling on Your Website – Corrie Myers

    Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website.

    SHOW NOTES: https://blog.kindredspeak.com/storytelling-on-your-website-corrie-myers-ep-30

    INSTAGRAM: https://www.instagram.com/iamsarahpanus/   

    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a
     
    LEARN MORE at www.kindredspeak.com

    • 37 min
    Ways to Use Customers In Your Influence Marketing Plans

    Ways to Use Customers In Your Influence Marketing Plans

    Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up.

    SHOW NOTES: https://blog.kindredspeak.com/ways-to-use-customers-in-your-influence-marketing-plans-ep-29

    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a
     
    LEARN MORE at www.kindredspeak.com

    • 23 min
    Using Data to Tell a Story – Jennifer George Caligiuri, Shutterfly

    Using Data to Tell a Story – Jennifer George Caligiuri, Shutterfly

    What’s the insight that helps shape a story and solve your consumer's problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company.

    SHOW NOTES: https://blog.kindredspeak.com/data-to-tell-a-story-Jennifer-George-Caligiuri-Shutterfly-ep-28  
       
    INSTAGRAM: https://www.instagram.com/iamsarahpanus/   

    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea

    • 36 min
    Are Your Mineral Levels Holding You Back in Your Career? -- Victoria Franca, Omne Wellness

    Are Your Mineral Levels Holding You Back in Your Career? -- Victoria Franca, Omne Wellness

    Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may not know about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career.


    SHOW NOTES: https://blog.kindredspeak.com/victoria-franca-minerals-ep-27 

    INSTAGRAM: https://www.instagram.com/iamsarahpanus/   


    SIGN UP FOR BRAND STORYTELLING INSPO & ADVICE: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e


    LEARN MORE at www.kindredspeak.com

    • 39 min

Customer Reviews

4.6 out of 5
22 Ratings

22 Ratings

Amanda at Greenhouse Content ,

An amazing resource and must listen for every storyteller!

This podcast covers it all. Storytelling is such a core part of marketing today and Sarah knows what you need when you need it. I regularly find myself re-listening to episodes based on what I’m working on or a specific question I have. An amazing resource and must listen for writers and marketers alike.

ShondellV ,

Podcast guest

Had the pleasure of being interviewed by Sarah, she is an EXCELLENT host and asks great questions that I think the audience will gain a lot of value from. Had a blast soaking with her.

Bailla2002 ,

Incredible content

I had the pleasure of being a guest on this podcast. Sarah and I worked and learned from each other for years. She is amazing and has been leading the charge on really understanding brand storytelling. Learn from her, I guarantee she will make you think differently.

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