132 episodes

Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
 
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul. 
  
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing

Marketing With Empathy‪®‬ Sarah Panus

    • Business
    • 4.6 • 30 Ratings

Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
 
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul. 
  
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing

    Building Niche Masterminds for Growth & Engagement

    Building Niche Masterminds for Growth & Engagement

    EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid...

    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/  
     
    FREE QUIZ: Ready to Improve Your Content Strategy?  
    Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
     
    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab   
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian Baer, Sooth

    This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian Baer, Sooth

    EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream. 
     
    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/  
     
    FREE QUIZ: Ready to Improve Your Content Strategy?  
    Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
     
    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

    Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

    EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know...

    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/  
     
    FREE QUIZ: Ready to Improve Your Content Strategy?  
    Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
     
    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min
    Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

    Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

    EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you? 
     
    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/  
     
    FREE QUIZ: Ready to Improve Your Content Strategy?  
    Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
     
    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min
    Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week

    Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week

    EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement.

    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/  
     
    FREE QUIZ: Ready to Improve Your Content Strategy?  
    Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
     
    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min
    Hallow App's Pray40 Content Brilliance

    Hallow App's Pray40 Content Brilliance

    EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges. 
     
    SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/
     
    (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?  
    Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
     
    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    
       
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 17 min

Customer Reviews

4.6 out of 5
30 Ratings

30 Ratings

AnnaDKornick ,

Insightful and Informative!

You have to give Marketing with Empathy a listen! Sarah is the authority on marketing in a way that connects with people. Her episodes are always so full of value, and she's just fun to listen to! Keep up the great work!

April Seifert ,

So insightful!

I love the approach Sarah takes to marketing. So many times, we get wrapped up in the latest tricks and tactics, and we forget that we’re simply trying to foster a real, EMPATHETIC human connection. Thanks, Sarah for the great content!

Storybones Media ,

Smart & Insightful

Besides being a heck of a lot of fun to listen to, "Marketing with Empathy" is helpful, insightful and smart. Sarah is so successful because she researches her guests & their areas of expertise just like a professional journalist. She takes time to know the material, any differentiators and even challenges her guests have had along the way. Her earnest, positive attitude matched with years of marketing experience, both inside brands and as an external partner, are invaluable.

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