Marketing clarity for those stuck in campaign ambiguity. We are all marketers in one way or another. When we understand the principles of marketing, we understand why different campaigns (or situations) succeed or fail. This show interviews everyone, from big names that share their success and wisdom to those getting started and looking for advice, and everything in between. Regardless of your level, the principles discussed are applicable to all.
How To Scale Before It Becomes Too Painfull (Guest Matt Yahes)
Do you hire first or wait for the business to come? This episode discusses the principle of change and how to address the issues that come when you grow as a business.
How To Get Yourself In The News (Guest Tracy Lamourie)
This week, Tracy joins the show and discusses the big pitfalls as to why businesses struggle to connect with the press room and get published. Learn how to position yourself so you can create a powerful PR strategy.
How To Build A 70k Email List (Guest Hiba Amin)
This week, Hiba Amin joins the show and discusses how she was able to grow Soapbox HQ's newsletter to 70k and increase sales by 2x. Oh, and by the way, she did it as a team of one. Check out what it takes to write quality content, how to grow your list, and the principles behind it.
Breaking Down Principles In The Digital Ad Space (Guest Braxton Nielson)
This week, Braxton joins the show looking to improve his paid ad campaigns. Mike and Braxton discuss what is currently being done and how looking to the principles of marketing can lead to increased results.
The Campaign That Starts Without Direction (Guest Ben Bluhm)
Have you ever had a good product or idea but was not sure who the audience would be? At the end of the day, all you can do is test. This episode addresses the process of of finding your target audience, based on the principle of permission.
Principles Vs Playbooks And How PR Can Work For Or Against You (Guest Brad Plothow)
What is the purpose of PR? If it is to pitch your new product to the world, you may be in for a pleasant surprise as this episode dives in to the do's and do not's of public relations marketing.
Customer ReviewsSee All
Great new show!
Mike does an awesome job with these episodes! Powerful guests with great insight.
Mike does a great job at interviewing experts on the show and pulling out true marketing principles that are relevant to today’s constantly changing market. Great job guys!
I love the process explained
This principles-based marketing process is about fundamental marketing strategies. It can be used, however, for than just marketing. Excellent show!