35 episodes
Marketing with Shahin Khan and Doug Garnett OrionX.net
-
- Business
-
-
5.0 • 3 Ratings
-
News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests
-
Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units
- Cartoon of the week: double feature - Are movies getting longer? - Self Organizing Units, micro metrics for micro management - Even the best companies face complexity [audio mp3="https://orionx.net/wp-content/uploads/2023/11/Mktg_Podcast_035_Longer-Movies_Self-Organization_20231101.mp3"][/audio] The post Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units appeared first on OrionX.net.
-
Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords
- Buzzword Density - Critics as Media - J&J's New Logo - Emergent Phenomena, Self-Organization in Marketing [audio mp3="https://orionx.net/wp-content/uploads/2023/10/Mktg_Podcast_034_Buzzwords_Critics_Logos_Self-Organizing.mp3"][/audio] The post Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords appeared first on OrionX.net.
-
Mktg_Podcast-33: NPS, IKEA, Complexity
- Is anything wrong with Net Promoter Score (NPS)? - Surprising customer reaction to IKEA's store layout - Complexity, and why Doug is writing a book about it [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_033_NPS_IKEA_Complexity_20230923.mp3"][/audio] The post Mktg_Podcast-33: NPS, IKEA, Complexity appeared first on OrionX.net.
-
Mktg_Podcast-32: Confidence, AI Copyright, Strategy
- Competence v. Confidence v. Complexity - Bad Data v. Bad Attitude - AI-Generated Content's Copyright and DRM - Strategy v. Change Management [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_032_Confidence_AI-Copyright_Strategy_20230910.mp3"][/audio] The post Mktg_Podcast-32: Confidence, AI Copyright, Strategy appeared first on OrionX.net.
-
Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book
- The unicorn Barbie - Sequels v. One-Time Phenomenon v. Fresh New Material - Bad Ads? Who's to say? - Complexity, the book Doug is writing [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_031_BArbie_Sequels_Bad-Ads_Complexity_20230825.mp3"][/audio] The post Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book appeared first on OrionX.net.
-
Mktg_Podcast-30: AI for Market(ing) Mix Modeling
- Cookies and "sketchy data" - WARC WARNS: AI for Market(ing) Mix Modeling - GM's new CMO hailing from digital; and CVS? [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_030_AI-MMM_GM-CMO_20230808.mp3"][/audio] The post Mktg_Podcast-30: AI for Market(ing) Mix Modeling appeared first on OrionX.net.