19 episodes

News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests

Marketing with Shahin Khan and Doug Garnett OrionX.net

    • Business
    • 5.0 • 3 Ratings

News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests

    Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty

    Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty

    Microsoft Office has become Microsoft 365. Retail mergers are interesting because it's a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/Mktg_Podcast_019_Rebranding_Mergers_In-Store_Loyalty_20221120.mp3"][/audio] The post Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty appeared first on OrionX.net.

    Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up

    Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up

    Twitter deal's backchannel texts. Is "Distinctive" sufficiently "differentiated"?! Complexities of marketing data. Marketing Mix-it-up! [audio mp3="https://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_018_Musky-Texts_Distinctive_Data_Mix-It-Up_20221029.mp3"][/audio] The post Mktg_Podcast-18: Musky Texts, Distinctive, Data, Marketing Mix-It-Up appeared first on OrionX.net.

    Mktg_Podcast-17: Case Study, What is Marketing

    Mktg_Podcast-17: Case Study, What is Marketing

    Acupuncture for "ED"?! Yes, it's a thing and a case study in this episode. How do you position and message and demand-gen for it? Let's not lose touch with why marketing is needed. And AMA's definition marketing wants to be taken apart. [audio mp3="http://orionx.net/wp-content/uploads/2022/10/Mktg_Podcast_017_Case-Study-ED_Losing-Sight_CMO_20221011.mp3"][/audio] The post Mktg_Podcast-17: Case Study, What is Marketing appeared first on OrionX.net.

    Mktg_Podcast-16: Marketing During Recession

    Mktg_Podcast-16: Marketing During Recession

    Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes. [audio mp3="http://orionx.net/wp-content/uploads/2022/09/Mktg_Podcast_016_Mktg-During-Recession_Mktg-Ethics_20220924.mp3"][/audio] The post Mktg_Podcast-16: Marketing During Recession appeared first on OrionX.net.

    Mktg_Podcast-15: Lead Generation

    Mktg_Podcast-15: Lead Generation

    Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_015_Lead-Generation_20220829.mp3"][/audio] The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net.

    Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing

    Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing

    When does "nudging" becoming "nagging"? Behavioral science studies aim to understand the impact of choice architecture and publication bias. What is "Growth Hacking" and why is it too dangerously close to crossing ethical lines? [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_014_Nudging_Growth-Hacking_Ethics_20220824.mp3"][/audio] The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.

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