35 episodes

News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests

Marketing with Shahin Khan and Doug Garnett OrionX.net

    • Business
    • 5.0 • 3 Ratings

News and happenings in the world of marketing, from the board room to customer programs, with Shahin Khan, Doug Garnett, and occasional guests

    Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units

    Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units

    - Cartoon of the week: double feature - Are movies getting longer? - Self Organizing Units, micro metrics for micro management - Even the best companies face complexity [audio mp3="https://orionx.net/wp-content/uploads/2023/11/Mktg_Podcast_035_Longer-Movies_Self-Organization_20231101.mp3"][/audio] The post Mktg_Podcast-35: Outputs and Outcomes, Self Organizing Units appeared first on OrionX.net.

    Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords

    Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords

    - Buzzword Density - Critics as Media - J&J's New Logo - Emergent Phenomena, Self-Organization in Marketing [audio mp3="https://orionx.net/wp-content/uploads/2023/10/Mktg_Podcast_034_Buzzwords_Critics_Logos_Self-Organizing.mp3"][/audio] The post Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords appeared first on OrionX.net.

    Mktg_Podcast-33: NPS, IKEA, Complexity

    Mktg_Podcast-33: NPS, IKEA, Complexity

    - Is anything wrong with Net Promoter Score (NPS)? - Surprising customer reaction to IKEA's store layout - Complexity, and why Doug is writing a book about it [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_033_NPS_IKEA_Complexity_20230923.mp3"][/audio] The post Mktg_Podcast-33: NPS, IKEA, Complexity appeared first on OrionX.net.

    Mktg_Podcast-32: Confidence, AI Copyright, Strategy

    Mktg_Podcast-32: Confidence, AI Copyright, Strategy

    - Competence v. Confidence v. Complexity - Bad Data v. Bad Attitude - AI-Generated Content's Copyright and DRM - Strategy v. Change Management [audio mp3="https://orionx.net/wp-content/uploads/2023/09/Mktg_Podcast_032_Confidence_AI-Copyright_Strategy_20230910.mp3"][/audio] The post Mktg_Podcast-32: Confidence, AI Copyright, Strategy appeared first on OrionX.net.

    Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book

    Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book

    - The unicorn Barbie - Sequels v. One-Time Phenomenon v. Fresh New Material - Bad Ads? Who's to say? - Complexity, the book Doug is writing [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_031_BArbie_Sequels_Bad-Ads_Complexity_20230825.mp3"][/audio] The post Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book appeared first on OrionX.net.

    Mktg_Podcast-30: AI for Market(ing) Mix Modeling

    Mktg_Podcast-30: AI for Market(ing) Mix Modeling

    - Cookies and "sketchy data" - WARC WARNS: AI for Market(ing) Mix Modeling - GM's new CMO hailing from digital; and CVS? [audio mp3="https://orionx.net/wp-content/uploads/2023/08/Mktg_Podcast_030_AI-MMM_GM-CMO_20230808.mp3"][/audio] The post Mktg_Podcast-30: AI for Market(ing) Mix Modeling appeared first on OrionX.net.

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