35 episodes

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.

Marketing with Vani Vani Gupta

    • Business

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.

    Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]

    Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]

    Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.

    This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!

    👉 Listen to the podcast to learn about:-

    04:08 - What is Make Love Not Porn?

    17:18 - Reinventing advertising

    19:35 - Strategies for entering new markets

    41:46 - Promoting sex education via novel products

    📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1SeRLHyydPwbwDq3Vq9kCEHmcNiGT-uab08jTf0GpB3Y/edit?usp=sharing]

    Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

    This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

    • 1 hr 2 min
    How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]

    How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]

    Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.

    👉 Listen to the podcast to learn about:-

    08 : 30 - Benefits of podcasting

    12 : 07 - Podcasting can build brand equity

    22 : 30 - Making content from a single episode

    29 : 12 - Podcasting as a B2B marketing tool

    📄 Click here to read the transcript [https://thepodium.in/episodes/how-podcasts-can-help-build-your-brand-susan-diaz-c-p-digital-s02-17/]

    Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

    This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

    • 35 min
    Contract To Expand: Building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]

    Contract To Expand: Building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]

    Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment's specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!

    👉 Listen to the podcast to learn about:-

    05:00 -Why have a core target offering?

    19:23 - Why sharpen brand proposition?

    20:25 - Should revenue share decide brand positioning?

    24:58 - Benefits of having seasoned investors

    📄 Click here to read the transcript [https://thepodium.in/episodes/contract-to-expand-building-a-winning-consumer-brand-dhruv-and-dhruv-arata-s02-16/]

    Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

    This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

    • 27 min
    Why Dark Pattterns Matter | Manisha Kapoor @ ASCI [S02, #15]

    Why Dark Pattterns Matter | Manisha Kapoor @ ASCI [S02, #15]

    Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you've encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!

    👉 Listen to the podcast to learn about:-

    01:38 - What are dark patterns?

    07:30 - Taking action against dark patterns

    22 : 45 - Paid reviews and disguised advertising

    26:00 - Confirmshaming

    📄 Click here to read the transcript [https://thepodium.in/episodes/dark-patterns-the-deviously-misleading-ux-design-manisha-kapoor-asci-s02-15/]

    Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

    This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

    • 27 min
    How To Define Your Market [S02, #14]

    How To Define Your Market [S02, #14]

    Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding!

    👉 Listen to the podcast to learn about:-

    04:00 - How Epigamia played big

    07 :20 - Coca Cola and Pepsi's competition

    15:00 - What-Why-When framework

    23:00 - The Deprivation technique

    📄 Click here to read the transcript [https://thepodium.in/episodes/how-to-define-your-market-s02-14/]

    Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

    This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

    • 28 min
    Consumer Research Is An Art | Julia Ismalkowa @ Izmalkowa [S02, #13]

    Consumer Research Is An Art | Julia Ismalkowa @ Izmalkowa [S02, #13]

    Why bother with consumer research? To understand people's motivations. If you don't know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives.

    If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways!

    👉 Listen to the podcast to learn about:-

    03:15 - Psychology of lies.

    14:00 - Differentiate data from analysis.

    18:34 - People lie. Proof doesn't.

    22:00 - Science behind consumer research.

    📄 Click here to read the transcript [https://thepodium.in/episodes/consumer-research-is-an-art-julia-ismalkowa-izmalkowa-s02-13/]

    Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

    This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

    • 27 min

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