3 episodes

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to
- win business
- acquire new consumers
- grow the brand
- build defensibility
- command higher pricing power.

Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.

Marketing with Vani Vani Gupta

    • Business

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to
- win business
- acquire new consumers
- grow the brand
- build defensibility
- command higher pricing power.

Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.

    Why Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3]

    Why Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3]

    Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!
    In this episode, Vani speaks with Bobby Pawar, who decodes Nike’s brand philosophy and explains the reason why ‘Nike Doesn’t Do Funny Shit’.

    • 5 min
    The Whole Truth of Challenger Marketing | Shashank Mehta @ The Whole Truth Foods [#2]

    The Whole Truth of Challenger Marketing | Shashank Mehta @ The Whole Truth Foods [#2]

    I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.
    In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

    • 11 min
    Video Marketing is going viral! | Aashish Chopra @ ixigo.com [#1]

    Video Marketing is going viral! | Aashish Chopra @ ixigo.com [#1]

    Creating is easy, what to create is a million-dollar question!
    In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral.

    • 9 min

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