149 episodes

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Marketing Without the Marketing Michael Boezi

    • Business
    • 5.0 • 19 Ratings

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

    Read Me Out...?

    Read Me Out...?

    Launching a new single today (3/13) has me contemplating the future of this podcast. Should I keep going or would you rather just "Read Me Out?" Give a listen and let me know. The song is available in all streaming platforms and Bandcamp.

    • 6 min
    The Only Three Platforms That Will Currently Help You with Organic Reach (Episode 207)

    The Only Three Platforms That Will Currently Help You with Organic Reach (Episode 207)

    Of the major platforms, there are only three that are motivated to help you put you in front of new people right now. Given how difficult is is to build an audience, should you accept the help and try one of them?

    • 11 min
    Maintaining Control of Your IP (Episode 206)

    Maintaining Control of Your IP (Episode 206)

    If you hire an outside agency or freelancer to create or publish content, are they up on how to manage and protect your IP? Here's a cautionary tale that comes up far too frequently in my work with clients.

    • 9 min
    I'm Leaving (Episode 205)

    I'm Leaving (Episode 205)

    Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement...

    • 8 min
    A Discount Is Not a Gift (Episode 204)

    A Discount Is Not a Gift (Episode 204)

    The nuances matter. Even if you're genuine about it, are you unintentionally signaling that you're not trustworthy? I hope not. I also explain why I haven't been publishing as many episodes lately.

    • 8 min
    2 Ways to Get 3 Points (Episode 203)

    2 Ways to Get 3 Points (Episode 203)

    The NBA is back as of last week, and it got me thinking about a metaphor that we can apply to our own work. What's your style of play?

    • 6 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

#feeltheboys ,

Fantastic content on marketing strategy

If you're like me and hate the idea of marketing yourself, then Michael Boezi is the guy to listent to. He specializes in gentle, soft-touch strategies for building an audience and converting them to clients. Michael is smart, clear, and full of excellent ideas and strategies.

J Carbary ,

Recent Find

Recently discovered this podcast, and it’s definitely a show you want to keep your eye on. Keep up the great work, Michael.

skymc7 ,

informative and approachable

Loved it, I started listening thinking I’d just get through one or two but quickly sped through them all. My background is in traditional marketing and this was a refreshing perspective on the future of where things are headed (if not where they are at right now) and how to get involved! Highly recommend it and looking forward to more podcasts!

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