149 episodes

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Marketing Without the Marketing Michael Boezi

    • Business
    • 5.0 • 19 Ratings

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

    A Discount Is Not a Gift (Episode 204)

    A Discount Is Not a Gift (Episode 204)

    The nuances matter. Even if you're genuine about it, are you unintentionally signaling that you're not trustworthy? I hope not. I also explain why I haven't been publishing as many episodes lately.

    • 8 min
    2 Ways to Get 3 Points (Episode 203)

    2 Ways to Get 3 Points (Episode 203)

    The NBA is back as of last week, and it got me thinking about a metaphor that we can apply to our own work. What's your style of play?

    • 6 min
    Right to a Response (Episode 202)

    Right to a Response (Episode 202)

    When someone sends you an unsolicited email, do you owe them a response?

    • 9 min
    I Love Your Blog Post (Episode 201)

    I Love Your Blog Post (Episode 201)

    My blog can't be this great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. I sincerely doubt that's true though.

    • 6 min
    The Digital Representation of You (Episode 200)

    The Digital Representation of You (Episode 200)

    I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to make a positive impact on the world.

    • 9 min
    Three Marketing Quiz Types and Their Applications (Episode 199)

    Three Marketing Quiz Types and Their Applications (Episode 199)

    There are 3 different types of quizzes that you can use in marketing. Let's look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results.

    • 7 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

#feeltheboys ,

Fantastic content on marketing strategy

If you're like me and hate the idea of marketing yourself, then Michael Boezi is the guy to listent to. He specializes in gentle, soft-touch strategies for building an audience and converting them to clients. Michael is smart, clear, and full of excellent ideas and strategies.

J Carbary ,

Recent Find

Recently discovered this podcast, and it’s definitely a show you want to keep your eye on. Keep up the great work, Michael.

skymc7 ,

informative and approachable

Loved it, I started listening thinking I’d just get through one or two but quickly sped through them all. My background is in traditional marketing and this was a refreshing perspective on the future of where things are headed (if not where they are at right now) and how to get involved! Highly recommend it and looking forward to more podcasts!

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