149 episodes

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Marketing Without the Marketing Michael Boezi

    • Marketing
    • 5.0 • 19 Ratings

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

    Why Quizzes Are Good for Content Marketing (Episode 193)

    Why Quizzes Are Good for Content Marketing (Episode 193)

    People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.

    • 8 min
    The Ambient Awareness Test (Episode 192)

    The Ambient Awareness Test (Episode 192)

    There's one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.

    • 6 min
    Stop Mimicking What Marketers Do (Episode 191)

    Stop Mimicking What Marketers Do (Episode 191)

    How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?

    • 5 min
    Finding Your Media Fit (Episode 190)

    Finding Your Media Fit (Episode 190)

    Your "media fit" is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what's the best platform for you and your brand?

    • 9 min
    Consider the Source: Extending the Scope of this Show (Episode 189)

    Consider the Source: Extending the Scope of this Show (Episode 189)

    If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I'm launching a new project called "Consider the Source" that audits the way we consume, share, and produce media.

    • 9 min
    Using a Podcast to Create an Audiobook (Episode 188)

    Using a Podcast to Create an Audiobook (Episode 188)

    With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.

    • 9 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

#feeltheboys ,

Fantastic content on marketing strategy

If you're like me and hate the idea of marketing yourself, then Michael Boezi is the guy to listent to. He specializes in gentle, soft-touch strategies for building an audience and converting them to clients. Michael is smart, clear, and full of excellent ideas and strategies.

J Carbary ,

Recent Find

Recently discovered this podcast, and it’s definitely a show you want to keep your eye on. Keep up the great work, Michael.

skymc7 ,

informative and approachable

Loved it, I started listening thinking I’d just get through one or two but quickly sped through them all. My background is in traditional marketing and this was a refreshing perspective on the future of where things are headed (if not where they are at right now) and how to get involved! Highly recommend it and looking forward to more podcasts!

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