Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway.
Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com
Empathy, Energy, and Ethics (Episode 178)
A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
We Need Marketing More Than Ever (Episode 177)
If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
Refocusing When Focusing Is Difficult (Episode 176)
After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor.
Closing Up Shop (Episode 175)
175 episodes is a long run. With all that's going on, it's safe to say that someone other than me should have the microphone. So I'll be closing up shop for awhile. Here's my reasoning, and a look into the foggy future.
Creating Urgency: Online Store Strategy 201 (Episode 174)
Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here's how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
Employing Scarcity: Online Store Strategy 201 (Episode 173)
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here's a rundown of all the ways to use SCARCITY to up your conversion rates.
Customer ReviewsSee All
Fantastic content on marketing strategy
If you're like me and hate the idea of marketing yourself, then Michael Boezi is the guy to listent to. He specializes in gentle, soft-touch strategies for building an audience and converting them to clients. Michael is smart, clear, and full of excellent ideas and strategies.
Recently discovered this podcast, and it’s definitely a show you want to keep your eye on. Keep up the great work, Michael.
informative and approachable
Loved it, I started listening thinking I’d just get through one or two but quickly sped through them all. My background is in traditional marketing and this was a refreshing perspective on the future of where things are headed (if not where they are at right now) and how to get involved! Highly recommend it and looking forward to more podcasts!