Marketing Your Local Business Online

Sydney Chakalos
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment? I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget. Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.

  1. 1D AGO

    The Reasons Your Social Media Isn't Driving Foot Traffic

    Welcome back! After some time away, Sydney is back behind the mic with a game-changing episode that every local business owner needs to hear especially if they want to increase foot traffic. If you've been feeling frustrated with your social media reach lately, you're not imagining things. Sydney breaks down exactly what's happening with the algorithm and why your amazing content is only reaching a tiny fraction of your followers (hint: it's worse than you think). In This Episode: The shocking truth about how many of your followers actually see your posts Why "going viral" isn't a business strategy you can count on A real-world case study: How one local pizza restaurant increased revenue by 30% using Facebook & Instagram ads The marketing principle that explains why visibility matters more than you realize Plus: Sydney shares details about an upcoming live workshop where she'll walk you through setting up your first Facebook and Instagram ad without the tech overwhelm, no guesswork, just step-by-step guidance from someone who's been doing this for 10 years. This episode is perfect for you if you're tired of spending hours creating content that nobody sees, or if you've been curious about ads but are overwhelmed by where to start. Connect with Sydney: Instagram: @MarathonMarketingBranding Register for the workshop taking place on Tuesday, November 18th at 10AM EST. A recording will be available if you can't make it live. In this one-hour workshop you'll set up your first Facebook & Instagram ad to start driving more foot traffic. New episodes drop every Tuesday!

    17 min

  2. 04/06/2023

    What's Working on Instagram Reels Right Now

    Instagram Reels first launched in late 2020 and has since evolved tremendously. What used to work isn't necessarily what's working now. This episode breaks down what's working on Instagram Reels right now so you can use this powerful tool to grow your small business on Instagram.

    15 min

  3. 01/16/2023

    Marketing Trends to Know for 2023

    Where is marketing heading in 2023? In this episode, I'm sharing my predictions for where marketing is heading in 2023 and how you can apply these trends to your advantage and grow your business. We're talking social media, email marketing, text messaging, and automation.

    20 min

  4. 01/06/2023

    Make 2023 Your Most Successful Marketing Year Yet

    There are important actions to take when it comes to creating the marketing strategy that will work for your business and capture attention online. Yet many business owners haven't taken them. This episode will walk you through how to create a marketing strategy for your business so you can have your best year in business yet in 2023!

    20 min

  5. 06/23/2022

    Branding & The Images You Need for Your Website & Social

    Jessica Negron-Solis is a brand photographer based in the Tampa Bay area. Today she is on the show sharing ALL about branding, brand photography and how to elevate your business with it. She'll be share the value of brand photography, the images that you need for your website and social media, tips for planning for a brand photoshoot, and how to get over being nervous in front of the camera.

    22 min

  6. 06/16/2022

    New Instagram Features for Your Small Business

    Instagram is releasing new features left and right and it's hard to keep up! Today's episode talks about some big updates that have taken place in the last few weeks including grid pinning, Reels updates and ideas for how to use them, and changes to how video stories appear.

    15 min

  7. 06/10/2022

    Save Time Creating Content With These Tips

    Is creating content for your marketing taking you hours? You're not alone. Creating thoughtful marketing content can take some time, but over time I've learned a few ways to save time creating content and get better results from what you create too. In this episode, you'll learn my favorite tips for saving time creating content including, how to make your content go further, setting up a content calendar, and getting more eyeballs on what you create. Find today's episode helpful? Leave a review and let us know!

    17 min

  8. 05/13/2022

    How Much Money Should I Be Spending on Google Ads?

    Interested in running Google Ads for your business or you're running them currently and don't know how much money you should spend to see the best return? In this episode, I'm walking you through Google Ads Keyword Planner tool, which can help forecast what your optimal spend is and what keywords people are using to find your local business. I'll provide a real world example and walk you through how I would approach it for one of my clients, so you can open the tool for your business and use it step by step.

    30 min
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About

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment? I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget. Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.

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