Marketing Your Private Practice on Podcasts | Ep 62 Fearless Practice

You might feel uncertain as to where to begin when it comes to marketing yourself on podcasts – it’s something new! Even if you are a little nervous, it’s easier, more lucrative – and more fun – than you might think.
Being a guest and talking on someone else's podcasts or even starting one for your Canadian private practice are great, creative, and versatile ways for you to showcase your practice. 
In this Episode:
Podcasts are free marketing 
Boosting your SEO and Google ranking 
Dynamic marketing 
How to become a guest!
Podcasts and free marketing 
Being a guest on a podcast is not only a great tool and a fun experience, but it doubles as free marketing! 
As a podcast guest, you are exposed to a whole new audience, and being promoted to them, for free. Not only will you have a great conversation with a like-minded person, but you open yourself and your practice up to new people who don’t now know that you’re out there. 
Boosting your SEO and Google ranking
Along with being promoted for free, your name, your private practice, and your information will be added to the show note of that podcast when it’s published. 
When another website adds your business links to their website, those links become backlinks.These backlinks on other websites help Google to trust you more, which boosts your SEO (search engine optimisation) ranking.  
When Google sees that your name and information are being referred to in other places, it will in turn boost your name in searches more.
Dynamic marketing 
Static marketing is often just words on a page. 
Where dynamic marketing offers you that edge to success is that it allows you to connect with your potential clients using your voice. It helps them to trust you and potentially want to form a connection with you. 
Additionally, using podcast marketing allows potential clients to interact with you and your work in a lot of environments. They could be listening to your episode while driving, cleaning, or going for a walk. 
How to become a guest! 
The first step is to do research: which podcasts are in your area, province, or mental health field that relate to your niche, areas of interest and expertise, or Canadian private practice? 
The second step is reaching out: write a friendly, professional, and open email to the podcast hosts of the shows that you would like to appear on. In your communication, be sure to cover topics like: 
Who you are and what your focus is 
What your niche is 
Who you help and how
Bullet points of what you would like to discuss with them in the episode 
Finally, end the email: thank them for their time and let them know how to reach you should they wish to chat with you further.
Bonus tip: listen to a few episodes first! And ask for a 24h buffer period after the recording if you decide you don’t want anything specific to be made public. 
It’s so important to put yourself out there and bring attention to your Canadian private practice. If you’re looking for motivation, listen to my podcast episode with Lisa Simone Richards where we go through the importance and value of great marketing strategies. 
Connect with me:
Instagram
Website 
Resources Mentioned and Useful Links: 
Ep 61: How to Provide Inter-Provincial Online Counselling
Learn more about the tools and deals that I love and use for my Canadian private practice
Article: How to Set Up a Canadian Private Practice Website  
Listen to my Canadian private practice journey up until now! 
Sign up for my free e-course on How to Start an Online Canadian Private Practice
Jane App (use code FEARLESS for one month free)
From the very first episode, I've trusted East Coast Studio to help ensure my podcast sounds great. They'll help you streamline the podcasting process so you can focus on running your practice. Schedule a no-pressure conversation with East Coast Studio today and save $50 off their Podcast Pro Trial by u