Marketing Yourself As A Student Athlete Marketing Mistakes (And How To Avoid Them)

In today’s episode, Stacy sits down with Alex Sinatra, who is the CEO and Founder of Your Potential For Everything, a strategic sports consulting business that helps women and minorities grow in the sports and esports industry. The two touch on Alex’s background in marketing, journalism, sports, and law, and discuss the ways in which student athletes can monetize their name and likeness. Alex shares what athletes should be way of when signing contracts for brand partnerships, as well as the importance of viewing athletes as a person, and understanding them outside of their sport. They also discuss the differences, and similarities, between influencers and athletes. Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past episode we’ve covered on this topic:


EP 262: Building Brand Partnerships With Professional Athletes: The Do's, Don'ts, Rewards, And Risks With Brittany Gilman
EP 190: Tracking the Trends with Joe Gagliese | Viral Nation
EP 104: Representing Celebrity Talent With Lori Sale | Artist & Brand

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies
The following content marketing case studies below provide even more insights.


The Top 10 Highest Endorsed Athletes And Their Brands
Brand Sponsorships: Sports and Athletes
NCAA College Athletes As Influencers



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