7 episodes

MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people who’ve solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.

MarTalk with host Angela Ear‪l‬ Angela Earl

    • Marketing
    • 5.0 • 6 Ratings

MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people who’ve solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.

    Connecting Content with Your Buyer

    Connecting Content with Your Buyer

    Carter Stepanovsky, Senior Director of Professional Services at Kapost, visits with host Angela Earl.

    They discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.

    • 20 min
    A Return to Always On Marketing

    A Return to Always On Marketing

    B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last decade, the B2B world has been lead-centric and therefore, we’ve been programmed to think in terms of “campaigns.” The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts.

    • 18 min
    Turning Customer Feedback Into Buyer-Centered Campaigns

    Turning Customer Feedback Into Buyer-Centered Campaigns

    Many teams go through the process of gathering feedback from their clients, former clients, and prospects but many struggle to use that data to create and deploy buyer-centered campaigns. Tune in to this episode of Martalk as Mark Evertz of The Pedowitz Group shares his excavation process, how to turn your discovery into productive campaigns, and which technology is required to deliver leads that close.

    • 29 min
    Measurement + Optimization with Erin Kelley of Annuitas

    Measurement + Optimization with Erin Kelley of Annuitas

    Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.

    • 15 min
    Putting Artificial Intelligence to Work: with guest George Verey of Hubb

    Putting Artificial Intelligence to Work: with guest George Verey of Hubb

    George Verey, Marketing and Sales Operations at Hubb, talks with host Angela Earl about how to put Artificial Intelligence to work.

    • 14 min
    Put your account-based plans into action: with guests Nida Chughtai and Asher Mathew

    Put your account-based plans into action: with guests Nida Chughtai and Asher Mathew

    Host Angela Earl interviews Nida Chughtai, vice president of Marketing at Mintigo, and Asher Mathew, vice president of Business Development for Lean Data. They talk about leveraging an account-based approach.

    • 26 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

SolsticePDX ,

Great business tool

Love this podcast. My new favorite! Found it today and look forward to more episodes. Excellent production value and look forward to next episode.

LAW56 ,

Put Your Account Based Plans Into Action

Great information, and quite timely for me! I shared with my team, as we were all just working through ABM strategies this week. Thank you. I look forward to more MarTech insights.

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