Last year we started this show to showcase leaders in the #Martech industry and how they were shifting their strategies to thrive through the pandemic. Connecting with so many passionate people made us want to learn more about how that passion is part of their own personal and business growth.
Season 2 will focus on these passionate leaders and their innovative strategies to build amazing brands through #BrandAffinityMarketing & #EpisodicContent. Subscribe to our channel to stay connected with the ever-growing MarTech community as we continue to learn and grow together. Watch the full episodes at www.nextinymarketing.com/martech-masters
The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify
In this week's episode of Martech Masters, Gabriel is joined by Katie Parkes, Head of Social, Global Marketing at Shopify. Through this episode we explore Katie's love for filmmaking and how she applies what she's learned through previous experiences at her her position with Shopify. Katie also talks at length about manipulated media and the problems it brings for the future of video. How do we commit to keeping content truthful? How do you measure success through your production and brand? Learn all of that and more in this week's episode!
Checking your Ads: The Importance of Ad Awareness with Nandini Jammi, Co-Founder of Check My Ads
In this week's episode of Martech Masters, Gabriel is joined by Nandini Jammi, Co-Founder of Check My Ads. Throughout this episode, Nandini explains her journey and how she discovered the plethora of issues with advertising awareness, how she's battling with the advertising supply chain to hold more responsibility, and how individuals can take steps to take back control of their ads. Enjoy this special episode of Martech Masters!
How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox
In this week’s episode of Martech Masters, Gabriel is joined by John Bonini, Director of Marketing at Databox. The two dive deep into the subject of podcasting and creating a video series. John explains how he got started into podcasting, how Databox’s podcast has evolved and the tricky parts of measuring success with a series. They also dig into content repurposing, how to do it properly, and who is doing it correct in the industry. Enjoy!
The Process of Creating a Media Network for Brand Affinity Marketing: Patrick Campbell, CEO of ProfitWell
In this week's episode of Martech Masters, Gabriel is joined by Patrick Campbell, CEO of ProfitWell. The two explore a variety of subjects such as their mutual appreciation for typewriters and how to separate the digital from the analog world, the thoughts and strategies behind ProfitWell's different media outlets, what Patrick has learned through creating video and podcasts over the years, and who Patrick sees as industry leaders in this market. Enjoy!
The Convergence of Passion, your Target Audience, and What You Offer: Steve Pockross, CEO of Verblio
In this week's episode of Martech Masters, Gabriel is joined by Steve Pockross, CEO of Verblio. The two weave through a variety of subjects including Steve's outlook on life after living in a few different foreign countries, how Verblio has evolved in the past year, taking advantage of your pre-existing content, the creation of the Verblio Show, and his personal dreams of becoming a Brazilian rockstar!
Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author
Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.
A must listen for everyone in the MarTech space
Gabriel is fantastic at interviewing key guests in the MarTech space and teasing out the valuable knowledge they have to share. I especially enjoyed the episode with Arpit Choudhury about data management, full of great insights! Thanks Gabriel!