163 episodes

Douglas Karr interviews business, marketing, and sales leaders in this series. While he hopes to inspire and educate, Douglas also hopes to provide you with some laughs as he often goes off-topic and brings humor to the conversation.

Martech Zone Interview‪s‬ Douglas Karr

    • Careers
    • 4.6 • 11 Ratings

Douglas Karr interviews business, marketing, and sales leaders in this series. While he hopes to inspire and educate, Douglas also hopes to provide you with some laughs as he often goes off-topic and brings humor to the conversation.

    Owen Video: The Formula to Grow Your Brand And Sales With YouTube

    Owen Video: The Formula to Grow Your Brand And Sales With YouTube

    In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video.


    Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT.



    Grab their attention
    Relate to the viewer
    Explain your solution
    Actual proof
    Tell them what to do next


    Owen shares how businesses can make a minimal investment in building out a studio, a backdrop, and affordable hardware to help them create a video creation station. Then Owen walks through the content, delivery, and optimization strategy that businesses need to take a great video and make it work within online channels. He simplifies the process by teaching businesses the 4 disciplines of producing a successful YouTube channel:



    Programming
    Production
    Promotion
    Progress.


    Owen provides you the information you need to produce the highest quality, easiest videos that drive the greatest return on investment through growth to your channel... to drive sales to your business. Be sure to follow Owen Video on YouTube and check out all the free resources his site has to offer. If you're serious about being successful with video - sign up for The Video Marketing School.
    Special Guest: Owen Video.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Owen Video on YouTube — Subscribe to Owen's videos on YouTube where he explains how he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority. The Video Marketing School — If you're a business trying to drive sales and growth to your business, sign up for The Video Marketing School, a one-of-a-kind program where Owen teaches you how to build your top of the funnel video content for your business.

    • 34 min
    Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth

    Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth

    In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies.


    While B2B buying behavior has changed over the years where companies are researching and advancing the buying journey online... technical audiences are unique in that they devour much more content and utilize search and content far over any advertising mediums. It does require a different voice than engineering-based firms are used to, though. Publishing technology specifications isn't as advantageous as developing personas and speaking to the benefits of the products or solution, though.


    Wendy discusses the research and associated strategies that technology firms are leveraging to drive awareness, engagement, and conversions with her clients' prospective customers. We also discuss how COVID-19 has required a change in the way technology-based organizations are interacting with prospects - moving from online conferences to virtual events and webinars.


    See our show notes on the latest research that Trew Marketing has released as well as Wendy's book!
    Special Guest: Wendy Covey.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    2021 State of Marketing To Engineers — TREW Marketing and GlobalSpec have partnered together for research, with responses from nearly 1400 engineers and technical professionals located across global regions, to provide guidance on marketing to engineers. The report reveals data about information-gathering practices, content preferences, and engagement expectations of technical audiences. Marketers working for technical companies must make informed decisions – from allocating budgets to time, to personnel resources. This report helps marketers know where to focus so they can build trust with prospects, fill sales pipelines with the right leads, and lower customer acquisition costs. The report includes questions about the COVID-19 pandemic, evaluating the emerging marketing tactic of virtual events and other adaptations. The research report will help marketers better understand the needs of technical audiences to serve them better.

    Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content — Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.Trew Marketing — Trew Marketing assists B2B engineering and technology companies create brand identity, engage with audiences, and generate new opportunities through insightful research, unrivaled industry expertise, and detail-oriented execution.

    • 20 min
    Tyler Ludlow: The Art and Science of Moving from Decisions to Clarity

    Tyler Ludlow: The Art and Science of Moving from Decisions to Clarity

    In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making.


    Tyler discusses what decision science is, the connection between innovation and decision science, how you actually "do" decision science, how values and uncertainties can be quantified to help drive clarity, and he provides some in-depth examples of decision-making both on a personal and corporate level that had profound impact.


    The Decision Skills Institute helps individuals and companies that might otherwise be overwhelmed by complexity, stress, or worry, to overcome those and take action. Tyler and his team have taken 50 years of cutting-edge research applied for decades at the world’s most successful companies and created a framework that empowers individuals to consistently make better decisions, leading to better results, faster. The Decision Skills Institute is the robin hoods of Decision Science!
    Special Guest: Tyler Ludlow.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    Innovating with Decision Science — A systematic method to help you think outside the box and between the lines. You'll gain insights and methods to help you develop disruptive ideas, turning problems into opportunities. This is a 5-day challenge. Each day we will have a live 30-minute Zoom call and there will be a small homework assignment.Reading Recommendation: Decisive — In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

    • 36 min
    Mary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience

    Mary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience

    In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation and digital marketing engagements. Consumers expect personalization – in fact, 73% expect personalized digital experiences – leaving little to no room for error when it comes to delivering a standout customer experience as businesses navigate the current pandemic.


    Mary outlines:



    The value of adjusting web pages in real time as visitors interact with the site by displaying related products/articles based on visitor’s purchasing/viewing habits or even different items based on what similar visitors have done – and how this approach allows companies can achieve next-level personalization
    The benefits of achieving this level of personalization, such as more consistent messaging, optimized conversion rates, higher converting landing pages and most importantly, improved customer loyalty
    The process of developing a full personalized customer journey without touching a single line of the site’s code-base and in under one week – Mary can discuss her key learnings working with JLL, the technical and overarching approach she took to improve the customer experience and the lasting effects it made on JLL's overall business
    Special Guest: Mary Koberstein.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    Avionos — Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, Sysco, and Ulta Beauty. Our rapid innovation approach quickly unlocks new revenue, transforms customer experiences, and drives customer engagement.Avionos on LinkedIn — Follow Avionos on LinkedIn for additional expertise regarding digital marketing, digital commerce, customer journey development, and personalization.

    • 35 min
    Kyle Hamer: How to Build A High Performance Sales And Marketing Strategy

    Kyle Hamer: How to Build A High Performance Sales And Marketing Strategy

    In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need vs. what marketing often provides - and how that's a detriment to the sales cycle. Behaviors have changed and marketing is talking at people while sales is talking to people. Kyle provides a great roadmap and advice for any organization looking to align and improve their sales and marketing performance.
    Special Guest: Kyle Hamer.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    Hamer Marketing Group — Hamer Marketing Group serves companies all over the globe with marketing and technology services focused on creating better experiences. When the customer’s needs are met throughout their journey, a brand leaves a lasting positive impression. Focusing on the customer, the process, and using technology to stay one step ahead of the customers needs makes for unbelievable results in revenue and repeat business.Summit Podcast — Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.

    • 34 min
    Stephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience

    Stephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience

    In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results.


    Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities within the organization and provides sage advice to other companies who hope to improve the experience for both prospects and customers. Stephanie discusses how the alignment has impacted every position within sales, marketing, service and support... and how it's fundamentally differentiated the organization within their industry.


    Stephanie is also the host of the Real Marketers Podcast, where she has authentic conversations with marketers who ask forgiveness, not permission. Lumavate is a low-code mobile app platform made for businesses to dream, create, and publish an app all in the same day.
    Special Guest: Stephanie Cox.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    Real Marketers Podcast — Authentic conversations with marketers who ask forgiveness, not permission.Lumavate — Brainstorm an app concept in the morning and build it by the afternoon with absolutely no code required. That’s how fast you’ll be able to move using our platform and the tools within the Lumavate Library.

    • 30 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

J. Barshop ,

Awesome show, highly recommend!

Doug and his expert guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank.

Highly recommend listening and subscribing to MarTech Interviews if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Martin Prince ,

Learn About MarTech People

Not actually about MarTech, but instead MarTech practitioners and their life journeys. Very little practical advice or insights for marketers. Really let down by this one.

Thaddeus Rex ,

How do you make this so entertaining?!?

Somehow Douglas Karr manages to take even the most technical material, and make it funny and entertaining. I've listened to a ton of podcasts. They all have information. But few are able to make it entertaining as well. Thank you!!

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