167 episodes

Douglas Karr interviews business, marketing, and sales leaders in this series. While he hopes to inspire and educate, Douglas also hopes to provide you with some laughs as he often goes off-topic and brings humor to the conversation.

Martech Zone Interviews Douglas Karr

    • Careers
    • 4.6 • 11 Ratings

Douglas Karr interviews business, marketing, and sales leaders in this series. While he hopes to inspire and educate, Douglas also hopes to provide you with some laughs as he often goes off-topic and brings humor to the conversation.

    Guy Bauer and Hope Morley of Umault: Death To The Corporate Video

    Guy Bauer and Hope Morley of Umault: Death To The Corporate Video

    In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos.


    Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the vision they want to develop for their clients' prospects and customers.


    It's an insightful interview that hopefully sways your perception of what corporate videos should be if you wish them to be effective.
    Special Guests: Guy Bauer and Hope Morley.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Umault — Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.Umault: Work — Captivating content that engages the right people to drive more sales.Umault on YouTube — Subscribe to Umault on YouTube.Book: Death to the Corporate Video — Death to the Corporate Video: A Modern Approach That Works by Guy BauerPodcast: Death to the Corporate Video — A podcast featuring tools and advice to make B2B videos people actually want to watch.

    • 28 min
    Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand

    Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand

    In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss:



    What is influencer marketing and how has it evolved over the last decade?
    Is influencer marketing about follower counts? Is it only digital?
    Why are brands counting on influencers to effectively grow their marketing?
    How to determine whether an influencer is a fit for building awareness about your brand.
    If you're an influencer, how can you approach brands to assist with their markeitng strategies?


    Tune into this interview where Jason shares his exprience, use cases, and strategies for brands to adopt and deploy influencer marketing as part of your overall digital and traditional marketing mix.
    Special Guest: Jason Falls.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Winfluence: Reframing Influencer Marketing to Reignite Your Brand — THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can. Jason Falls — Digital Marketing Thought Leader, Influencer, Author, Speaker, and PodcasterWinfluence Podcast — Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Cornett — We make creativity your business practice. Creativity is present in everything we do, and is not at all restricted to the department that bears its name. We’re curious, crafty, experimental and disruptive thinkers. We know that a great idea can come from anywhere, and can take many forms. With fearless imagination, we consistently arrive at breakthrough ideas and uncover new opportunities.

    • 35 min
    John Voung: Why The Most Effective Local SEO Starts With Being Human

    John Voung: Why The Most Effective Local SEO Starts With Being Human

    In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants:



    John has a degree in finance and was an early digital adopter, working in traditional marketing with small businesses where he fell in love with helping them with their marketing efforts.
    John started Local SEO Search, Inc. in 2013 to help local business owners in Canada with Internet marketing.
    John started his business using a mobile phone... he didn't even own a laptop at the time!
    With the huge impact of COVID-19, John's company has continued to thrive because of John's honesty and his team's dedication to their clients and always providing value.


    Tune into this important episode. Too many small businesses fail to see their investment in local search consultants or an agency pay off. You'll find out why in this interview... hint: It's not about algorithms.
    Special Guest: John Vuong.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Local SEO Search — Local SEO Search is honoured when you allow us to work alongside you. It’s a privilege when you trust us, and we will do everything we can to ensure that trust brings value to your company.
    Local SEO Today — A podcast with John Vuong and Roger Murphy where they interview business owners and provide you with tips to grow your business today!

    • 24 min
    Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

    Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

    In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.


    Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? Now, with MetaCX, both buyers and suppliers can track the lifecycle and move between the various phases together. The result is better trust and transparency which positively impacts the momentum of the customer relationship. Buyers and sellers arrive at a mutual trust.


    In this interview, we discuss:



    What is Outcome-Based Selling
    What are the benefits of Collaborative Success Planning
    How does MetaCX help coordinated Post-Sale Handoffs
    What is Outcome Attribution and can you provide examples?


    By creating shared spaces that allow suppliers and buyers to define and measure target outcomes together, MetaCX helps align sales, success and delivery teams around real value that customers can see.
    Special Guest: Jake Sorofman.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    MetaCX — MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data.

    • 22 min
    Owen Video: The Formula to Grow Your Brand And Sales With YouTube

    Owen Video: The Formula to Grow Your Brand And Sales With YouTube

    In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video.


    Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT.



    Grab their attention
    Relate to the viewer
    Explain your solution
    Actual proof
    Tell them what to do next


    Owen shares how businesses can make a minimal investment in building out a studio, a backdrop, and affordable hardware to help them create a video creation station. Then Owen walks through the content, delivery, and optimization strategy that businesses need to take a great video and make it work within online channels. He simplifies the process by teaching businesses the 4 disciplines of producing a successful YouTube channel:



    Programming
    Production
    Promotion
    Progress.


    Owen provides you the information you need to produce the highest quality, easiest videos that drive the greatest return on investment through growth to your channel... to drive sales to your business. Be sure to follow Owen Video on YouTube and check out all the free resources his site has to offer. If you're serious about being successful with video - sign up for The Video Marketing School.
    Special Guest: Owen Video.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Owen Video on YouTube — Subscribe to Owen's videos on YouTube where he explains how he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority. The Video Marketing School — If you're a business trying to drive sales and growth to your business, sign up for The Video Marketing School, a one-of-a-kind program where Owen teaches you how to build your top of the funnel video content for your business.

    • 34 min
    Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth

    Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth

    In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies.


    While B2B buying behavior has changed over the years where companies are researching and advancing the buying journey online... technical audiences are unique in that they devour much more content and utilize search and content far over any advertising mediums. It does require a different voice than engineering-based firms are used to, though. Publishing technology specifications isn't as advantageous as developing personas and speaking to the benefits of the products or solution, though.


    Wendy discusses the research and associated strategies that technology firms are leveraging to drive awareness, engagement, and conversions with her clients' prospective customers. We also discuss how COVID-19 has required a change in the way technology-based organizations are interacting with prospects - moving from online conferences to virtual events and webinars.


    See our show notes on the latest research that Trew Marketing has released as well as Wendy's book!
    Special Guest: Wendy Covey.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    2021 State of Marketing To Engineers — TREW Marketing and GlobalSpec have partnered together for research, with responses from nearly 1400 engineers and technical professionals located across global regions, to provide guidance on marketing to engineers. The report reveals data about information-gathering practices, content preferences, and engagement expectations of technical audiences. Marketers working for technical companies must make informed decisions – from allocating budgets to time, to personnel resources. This report helps marketers know where to focus so they can build trust with prospects, fill sales pipelines with the right leads, and lower customer acquisition costs. The report includes questions about the COVID-19 pandemic, evaluating the emerging marketing tactic of virtual events and other adaptations. The research report will help marketers better understand the needs of technical audiences to serve them better.

    Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content — Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.Trew Marketing — Trew Marketing assists B2B engineering and technology companies create brand identity, engage with audiences, and generate new opportunities through insightful research, unrivaled industry expertise, and detail-oriented execution.

    • 20 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

J. Barshop ,

Awesome show, highly recommend!

Doug and his expert guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank.

Highly recommend listening and subscribing to MarTech Interviews if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Martin Prince ,

Learn About MarTech People

Not actually about MarTech, but instead MarTech practitioners and their life journeys. Very little practical advice or insights for marketers. Really let down by this one.

Thaddeus Rex ,

How do you make this so entertaining?!?

Somehow Douglas Karr manages to take even the most technical material, and make it funny and entertaining. I've listened to a ton of podcasts. They all have information. But few are able to make it entertaining as well. Thank you!!

Top Podcasts In Careers

Listeners Also Subscribed To