173 episodes

Douglas Karr interviews business, marketing, and sales leaders in this series. While he hopes to inspire and educate, Douglas also hopes to provide you with some laughs as he often goes off-topic and brings humor to the conversation.

Martech Zone Interviews Douglas Karr

    • Business
    • 4.5 • 13 Ratings

Douglas Karr interviews business, marketing, and sales leaders in this series. While he hopes to inspire and educate, Douglas also hopes to provide you with some laughs as he often goes off-topic and brings humor to the conversation.

    Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing

    Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing

    In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results.


    Lately is a social media AI content management platform that helps organizations understadn the words, phrases, and sentence strucutres of what your audience wants to read, hear, or watch. They have impressive results:



    Marketers are spending 84% less time generating content with Lately's algorithms highlighting what the audience will love.
    Marketers can automatically atomize any longform video, audio, or textual content into dozens or hundreds of pre-tested social media posts, producing 12,000% times more engagement.
    Marketers can get consistent, engaging content designed to generate 200%+ more high-quality leads without being experts at copywriting.


    You won't find a more engaging speaker than Kate when it comes to learning about content engagement,be sure to listen to this fantastic interview!
    Special Guest: Kate Bradley Chernis.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Lately — A.I. that studies what your audience wants to watch, hear or read and then automatically atomizes any longform video, audio or text into DOZENS of pre-tested social media posts, based on what it learns.Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content — Lately's artificial intelligence platform constantly learns from your past social media posts and builds a writing model based on what is most engaging for your audience. Customers see real incredible results… including a 12,000% increase in engagement, 245% more clicks, and 200% more leads.

    • 22 min
    Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

    Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

    In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life.


    We live in a world where being great may not be enough. We need momentum.


    From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn:



    How the initial advantage that drives momentum comes from everyday ideas.
    The inside secrets of creating vast awareness for your projects.
    How to nurture powerful connections that lead to break-through opportunities.
    Why momentum is driven by the speed, time, and space of a "seam."
    How the "certainty of business uncertainty" can be used to your advantage.


    Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
    Special Guest: Mark Schaefer.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds — At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?Mark Schaefer — One of the world's leading marketing futurists and keynote speakers.Marketing Companion Podcast — The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

    • 29 min
    Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies

    Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies

    In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand:



    Why video and audio are critical to B2B marketing strategies
    How technology is providing businesses with the means to edit, publish, and amplify that content
    An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing


    With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel.
    Special Guest: Lindsay Tjepkema.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Casted — Casted is the audio and video content marketing solution for enterprise brands.

    • 23 min
    Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be

    Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be

    For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.


    In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to, but that are having a dramatic impact on their sales and marketing processes. 33% of buyers want a sales-free customer purchase journey. Wether a consumer or business-buyer, customers are seeking assistance online where they can self-schedule, self-price, or walk through a self-assessment to reach a recommendation.


    Marcus shares valuable information on the strategies companies should be adopting... including the seldom-seen strategy of disqualifying visitors who are not prospective buyers.
    Special Guest: Marcus Sheridan.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Marcus Sheridan — Powerfully engaging. Obsessive about takeaways. When Marcus Sheridan gives a keynote, the audience is everything.River Pools and Spas — River Pools was the foundation of Marcus Sheridan's book “They Ask You Answer” and has been featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.They Ask You Answer — They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. IMPACT+ — A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.

    • 28 min
    Pouyan Salehi: The Technologies That Are Driving Sales Performance

    Pouyan Salehi: The Technologies That Are Driving Sales Performance

    In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performance in the coming year. Pouyan is passionate about the non-traditional, bottom up SaaS approach of selling to customers and how revenue teams are utilizing this as a key go-to-market strategy.


    We discuss the key benefits of bottom-up SaaS including:



    How users can easily try or use the product without heavy integrations or cumbersome onboarding.
    How the decision-maker is sometimes a front-line employee (not always the C-Suite).
    How teams and individuals get immediate value from the product opposed to a full enterprise roll-out.
    How every application should have a consumer-like quality, making it something customers enjoy using.


    Pouyan is the co-founder and CEO of Scratchpad. Scratchpad is the first workspace built for sales. They designed every feature and interaction with account executives in mind, which means speed. Scratchpad combines sales notes, spreadsheets, tasks, Kanban boards, search, collaboration, and sales process adherence in one simple and intuitive workspace - connected to Salesforce to eliminate all those tabs and double work.
    Special Guest: Pouyan Salehi.
    Sponsored By:
    Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone Interviews
    Links:
    Scratchpad — Scratchpad is the fastest way to update Salesforce, take sales notes, and stay on top of to-dos. Designed for account executives. Fewer clicks. Free to use.Scratchpad Command — A detailed article on Martech Zone about Scratchpad Command, Scratchpad's Google Chrome plugin to interface directly with Salesforce easily.

    • 26 min
    Michelle Elster: The Benefits and Complexities Of Market Research

    Michelle Elster: The Benefits and Complexities Of Market Research

    In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.


    In this conversation, we discuss:



    Why do companies invest in market research?
    How can market research accelerate your product development and marketing strategies?
    What is the difference between qualitative and quantitative research?
    What are the complexities of market research that are often missed when companies attempt a DIY approach?
    What are some examples of how B2C and B2B companies are utilizing research to drive business decisions?
    Special Guest: Michelle Elster.
    Sponsored By:
    DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmediaSupport Martech Zone Interviews
    Links:
    Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.

    • 35 min

Customer Reviews

4.5 out of 5
13 Ratings

13 Ratings

Arlie K ,

Get in the Zone!

Doug is the best in the biz! He and his guests consistently provide actionable and engaging discussions of the most relevant strategies in the martech space. If you’re waiting for a sign to subscribe, here it is… I highly recommend!

J. Barshop ,

Awesome show, highly recommend!

Doug and his expert guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank.

Highly recommend listening and subscribing to MarTech Interviews if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Martin Prince ,

Learn About MarTech People

Not actually about MarTech, but instead MarTech practitioners and their life journeys. Very little practical advice or insights for marketers. Really let down by this one.

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