39 min
Martech’s Watershed Moment #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Marketing technology is crucial for the marketing function, but benefits are elusive for many. Can a new breed of AI-powered tools change that? Findings from Gartner's latest martech survey clarify the watershed nature of this moment: to double down on the present, or start looking to the future.
Marketing technology is crucial for the marketing function, but benefits are elusive for many. Can a new breed of AI-powered tools change that? Findings from Gartner's latest martech survey clarify the watershed nature of this moment: to double down on the present, or start looking to the future.
39 min