Martha Y Diaz of Itacate on How to Start a Product-Based Business from Scratch The Business of Fitness

Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine dehydrated meals brand! The traditional meals are freeze dried to be able to carry, pack, and eat on the move! Her brand is a celebration of diversity on the trails, something that she infuses into Itacate's  nonprofit partners and programming. Learn more about Itacate
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