Masonry Principles Podcast Amanda Bedian and Phil Ledent

MASONRY RESTORATION COMES IN ALL SHAPES AND SIZES -
THIS EPISODE DIVES INTO THE DETAILS! WE LOOK AT RESTORATION THROUGH TWOLENSES - CONTRACTOR AND ENGINEER. WE DISCUSS SSD AND THE IMPORTANCE OF UNDERSTANDING IT'S ROLE ON A JOB SITE. WE ALSO GET CANDID ON HOW WE CAN BUILD BETTER BUILDINGS IN THE BELOVED CITIES, TOWNS AND VILLAGES THAT HOUSE SOME OF OUR FAVORITE STRUCTURES.

We talk all things marketing in the world of masonry with Laura Merritt, Senior Account Manager, aoe - a marketing firm out of Michigan. We have a candid conversation as to why marketing is important to masonry construction, how sharing the story of masonry can impact the bottom line, as well as tips to creating a strategic and effective marketing campaign. We've got you covered!

We have a great round table discussion between Amy Baker, Architect and Paul Cantarella, Contractor. We discuss ways to bridge the gap between specs and contractor as well as getting candid about the sometimes frustrating, always educational and certainly challenging aspects of building better buildings using masonry. 

We are kicking off the new year talking about GFRP (Glass Fiber Reinforcement Polymer)! Learn about the GFRP provisions in our current edition 2022-TMS 402 Standard. We get into applications and where to GFRP is best suited 

Workforce Development: Not a problem for the trades, a characteristic of the industry. We discuss what the masonry industries are doing in Michigan and New York to get tomorrow's workforce excited about joining the construction industry. This isn't just about joining a trade, it is about creating a career. 

Techincal Service Engineer, Claude Bergeron with Holcim talks Portland Limestone Cement. We go over short term goals and strategies the cement industry is taking to promote sustainability as well as the long term sustainability strategies and insight into the industry.
Visit www.holcim.com for more infomation!