Mastering Affiliate Recruitment with a Personal Touch with Dustin Howes

In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex processes and how tools like Inflektion are revolutionizing affiliate management with user-friendly features like co-branded landing pages. For brands looking to up their recruitment game, Jake and Dustin advocate for a keen focus on quality over quantity, ongoing competitive analysis, and utilizing promotions as a carrot to entice partners. With Q4 looming large, Jake and Dustin lay the groundwork for actionable strategies that can make or break a brand's affiliate success just in time for the holiday rush. Prepare for some hearty insights and affiliate wisdom.