Are you ready to take your career to the next level? Join us as we delve into the insightful advice and experiences of Sandra Fathi, a strategic executive with over 20 years of experience. In the face of adversity and uncertainty, Sandra Fathi defied the odds and embarked on a daring journey that would forever change her career trajectory. With a one-year-old baby and the aftermath of 9/11 looming over her, she fearlessly launched her own agency, determined to make her mark despite the challenging economic climate. Little did she know, this bold move would lead her down a path filled with unexpected twists and turns. Join us as Sandra shares her remarkable story of resilience, leadership, and the transformative power of crisis.
In this episode, you will be able to:
Enhance your career success and growth opportunities by gaining valuable career advice and insights.
Unlock the power of nurturing relationships and networking to expand your professional connections and opportunities.
Develop resilience and adaptability skills to thrive in challenging times and overcome obstacles in your PR and marketing career.
Learn crisis management and decision-making techniques to effectively handle and navigate difficult situations for your clients or organization.
Learn how to build and maintain a positive reputation, foster a strong corporate culture, and develop top talent in the PR and marketing industry.
Sandra Fathi is a seasoned professional with over two decades of experience in the PR and marketing industry. As a C-suite executive, she has successfully led public relations campaigns for more than 300 clients across various sectors, including B2B and B2C. In 2002, Sandra founded her own agency, Effect, which later caught the attention of Gregory FCA, leading to its acquisition in 2021. Building on her expertise, Sandra recently launched Gray Matter Advisory, a company focused on helping PR, marketing, and digital agencies scale their businesses to meet their specific goals. Her extensive experience and strategic approach have made her a sought-after figure in the industry. We are honored to have Sandra Fathi as a guest on the Career Wanderlust podcast, where she shares her valuable career advice and insights.
The key moments in this episode are:
00:00:00 - Introduction
00:01:26 - Going out on your own
00:03:51 - Learning and growing in your current role
00:06:12 - Nurturing relationships and reputation
00:07:49 - Thriving in times of crisis
00:16:58 - The Importance of Culture and Talent Development in a Remote Environment
00:17:58 - The Need for Teaching New Business Development
00:18:35 - The Importance of Continuous Learning
00:19:34 - The Evolution of the Industry
00:21:11 - Embracing Continuous Learning for Mastery
Even when times are tough, that's when you see the true colors of a great PR person or business leader. It's the moments of crisis that test your mettle and require you to make decisions quickly and utilize all your skills to come out on top. - Sandra Fathi
Grey Advisory: https://greymatteradvisory.co/
Sandra Fathi: https://www.linkedin.com/in/sandrafathi/
Career Wanderlust: https://www.youtube.com/@careerwanderlust
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