Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry.

Join them as they:

• Explore Patrick's unconventional career path from the music industry to e-commerce and SEO

• Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector

• Examine the challenges of managing multiple brands and optimizing for different customer personas

• Consider the balance between technical SEO and user experience in content creation

• Analyze the impact of SEO strategies on customer acquisition and e-commerce growth

• Delve into the importance of cross-functional collaboration in e-commerce success
  
  
• Offer insights on key performance metrics for e-commerce SEO

Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets.

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