34 min
Mastering Market Research to connect with Mums. Mastering the Mum Market
-
- Marketing
This month’s trending topic Market Research.
Part 2 – THE MUM SHOPPEROur next chat about market research is with the end customer – the Mum Shopper.
Alyise has been a member of the Mumpower network for many years and has participated in countless research projects for many different brands. You will walk away with some easy and obvious approaches to market research, from the methods to take, how to use it, where and when to display it and how to get
people to notice your commitment to listening to the customer. Discover the best ways you can use market research to get more Mums to know, love and trust your brand.
FIND OUT
The market research format that resonates best with a busy working Mum. (01:46)
How she feels about participating in product development research for brands. (05:09)
At what point will the length of a survey put her off
completing. (08:12)
What it takes to get the best participation in focus
groups. (10:10)
About incentives – paid participation or competitions to
win. (15:00)
Can Mums tell whether a product on the shelf has been
shaped by market research? (17:09)
Which famous children’s brand does not have a way to
connect with them online. (18:30)
How brands can easily demonstrate they value the opinion of
Mums. (19:41)
Whether a Mum is more likely to buy a product that displays
its test results/claims on the packaging. (21:45)
The key industries where Mum market research is essential.
(23:40)
How involving mums in market research turns them into brand
advocates. (24:24)
A great example where market research with Mums can improve
brand perception and drive sales. (25:25)
How releasing products that are new and improved based on
research affects the opinion of the customer. (28:42)
Is the personal data provided in market research a big
concern to the participant? (31:00)
What can a brand do to make a Mum buy their product over a
competitor? (32:02)
Follow us https://www.instagram.com/mumpower_au/Sign up to our network https://www.mumpower.com.au
Find Christie: Christie Nicholas - Chief Growth Partner - Mumpower | LinkedInhttps://www.christienicholas.com.au/
Find Alyise:@shethinksfrugal
Shout out to:@bibs_australia@kollektive.au
This month’s trending topic Market Research.
Part 2 – THE MUM SHOPPEROur next chat about market research is with the end customer – the Mum Shopper.
Alyise has been a member of the Mumpower network for many years and has participated in countless research projects for many different brands. You will walk away with some easy and obvious approaches to market research, from the methods to take, how to use it, where and when to display it and how to get
people to notice your commitment to listening to the customer. Discover the best ways you can use market research to get more Mums to know, love and trust your brand.
FIND OUT
The market research format that resonates best with a busy working Mum. (01:46)
How she feels about participating in product development research for brands. (05:09)
At what point will the length of a survey put her off
completing. (08:12)
What it takes to get the best participation in focus
groups. (10:10)
About incentives – paid participation or competitions to
win. (15:00)
Can Mums tell whether a product on the shelf has been
shaped by market research? (17:09)
Which famous children’s brand does not have a way to
connect with them online. (18:30)
How brands can easily demonstrate they value the opinion of
Mums. (19:41)
Whether a Mum is more likely to buy a product that displays
its test results/claims on the packaging. (21:45)
The key industries where Mum market research is essential.
(23:40)
How involving mums in market research turns them into brand
advocates. (24:24)
A great example where market research with Mums can improve
brand perception and drive sales. (25:25)
How releasing products that are new and improved based on
research affects the opinion of the customer. (28:42)
Is the personal data provided in market research a big
concern to the participant? (31:00)
What can a brand do to make a Mum buy their product over a
competitor? (32:02)
Follow us https://www.instagram.com/mumpower_au/Sign up to our network https://www.mumpower.com.au
Find Christie: Christie Nicholas - Chief Growth Partner - Mumpower | LinkedInhttps://www.christienicholas.com.au/
Find Alyise:@shethinksfrugal
Shout out to:@bibs_australia@kollektive.au
34 min