Mastering PR & Marketing Stories Behind Building Tech Brands with Travis Murdock Career Wanderlust

Welcome to the Career Wanderlust Podcast! In this episode, we talk with Travis Murdock, a seasoned expert in public relations, marketing, and brand storytelling. With over two decades of experience, Travis has shaped the narratives of tech giants like J&J, Juniper Networks, Polycom, and Hootsuite. He currently serves as the Executive Vice President and General Manager of the United States at Sonus PR.
Key Takeaways:
Discover Travis's invaluable career advice on maintaining meaningful connections and offering free PR and marketing guidance.Uncover the pivotal moment when honesty and transparency saved a startup from disaster.Gain insights into Sonus PR's niche expertise in B2B tech storytelling and their unique approach to understanding market dynamics.Travis shares a game-changing book recommendation that transformed his approach to productivity and time management.Guest Bio: Travis Murdock is a distinguished veteran in the field of PR, marketing, and brand communications. He has worked with an impressive roster of tech innovators and currently leads the United States operations at Sonus PR, a renowned agency specializing in cutting-edge B2B tech storytelling. Travis's career spans more than 20 years, during which he has mastered the art of crafting compelling narratives for complex technologies.
Key Moments in the Episode:
- Travis shares a favorite career advice about the power of maintaining authentic connections.Learn how wishing people happy birthday strategically can deepen relationships.Travis's secret weapon: Offering free PR and marketing advice for life.The universal truth of helping others and its impact on personal growth.Travis recounts a pivotal career moment involving a product cancellation and the transformative power of honesty.The essence of Sonus PR: Navigating the complexities of tech storytelling.Travis discusses the importance of translating technical jargon into compelling narratives.How Sonus PR's proprietary research software helps guide client storytelling.Travis reveals the impact of the book "Getting Things Done" on his career and time management.A final word of wisdom from Travis: Read the book to transform your approach to planning.Join us for a captivating conversation that delves into the art of PR and marketing, building trust through transparency, and unlocking your productivity potential. If you're looking to master the craft of storytelling in the tech world, this episode is a must-listen!
Stay tuned for more insightful episodes on the Career Wanderlust Podcast, where we explore the journeys, strategies, and lessons of career experts and thought leaders.
 
For more about Travis: https://www.linkedin.com/in/travismurdock/
For more about Sonus PR: https://sonuspr.com/