191 episodes
Mastering Social Media for Schools Andrea Gribble
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- Education
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4.9 • 46 Ratings
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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
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Incorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson
Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does - and you’ll want to listen in.Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school!La Salle College High School has just over 1,000 students attend its all-boys school, and you’ll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at their school.
SPECIAL GUEST
Rob Johnson
Director of Digital Strategy
La Salle College High School, Pennsylvania
Email: johnsonr@lschs.org
Twitter: @Rjohnson_LSCHS
Website: https://www.lschs.org
Facebook: https://www.facebook.com/lschs
Instagram: @LSCHS
Twitter: @LSCHS
YouTube: https://www.youtube.com/WEXPtv
USEFUL INFORMATION
Sign up for my free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com -
From Engaging Teacher to Powerful Storyteller - A Journey in Austin Public Schools with Ryan Mayers
A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota.See what social media looks like for this one-person shop in a district of more than 5,000 students.Ryan shares the various social media features that he posts on a regular basis and the feedback the community has provided.
SPECIAL GUEST
Ryan Mayers
Communications Coordinator
Austin Public Schools, Minnesota
Email: ryan.mayers@austin.k12.mn.us
Website: https://www.austin.k12.mn.us
Facebook: https://www.facebook.com/isd492
Twitter: @isd492
Instagram: @ISD492
YouTube: https://youtube.com/isd492
USEFUL INFORMATION
Facebook Engagement Question - link to postOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com -
Communication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette
From journalist to school communicator to mom - this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities.You might be afraid of a communications audit, but Melissa likes to think of it as an assessment. She breaks down the process, which includes analyzing where they are at as a district regarding communication, identifying what is working well, and then prioritizing what they should work on.Do you ever feel like you’re on an island when it comes to school communications? Find out some of the connection points Melissa uses to help her as a solo office with nearly 11,000 students.
SPECIAL GUEST
Melissa Robinette
Director of Public Relations
Spartanburg District Five Schools, South Carolina
Email: Melissa.robinette@spart5.net
Twitter: @tvmelissa
Website: https://www.spart5.net
Facebook: https://www.facebook.com/SpartanburgD5
Instagram: @spartanburgd5
Twitter: @SpartanburgD5
USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com -
How to Leverage Social Media Like an Independent School with Deanna Luna
With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode!“Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate it at your school.Are you nervous about letting students help with Instagram Takeovers? Deanna was too, but she did it, and she shares all of her lessons learned.Fundraising isn’t easy, but social media can help. Learn specific tips to help make it easy for your followers to participate!
SPECIAL GUEST
Deanna Luna
Director of Communications and Marketing
The Bright School, Tennessee
Email: dluna@brightschool.com
Twitter: @deannaluna
Website: https://brightschool.com/
Facebook: https://www.facebook.com/thebrightschoolchattanooga
Instagram: @thebrightschool
LinkedIn: https://www.linkedin.com/company/the-bright-school/
USEFUL INFORMATION
Instagram post about art portfoliosLink to Student Instagram Takeover from MerrittYour Instagram Story Takeover GuideFrom the #K12PRtip - Frustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com -
How to Communicate Complex Issues with Nicole Kirby, APR and Bob Noyed, APR
Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole.When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering. Schools can only inform through communication efforts. Find out how to walk a bright line to ensure you stay within the legal limits of what can be shared.Want to know a little-used tool that might make a huge difference in your community? You’ll hear what it is and learn other communication channels you may want to think through as you plan.
SPECIAL GUESTS
Nicole Kirby, APR
Senior Strategist
CESO Communications, Minnesota
Email: nicole.kirby@theceso.com
Twitter: @kirby310
Phone: 816-289-5633
Bob Noyed, APR
Vice President
CESO Communications, Minnesota
Email: bob.noyed@theceso.com
Phone: 612-325-2127
Website: https://theceso.com/
LinkedIn: https://www.linkedin.com/company/ceso-communications/
Proud Sponsor of the School PR Happy Hour Podcast
USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com -
Turning a Request for a Flyer into a National Award-Winning Campaign with Christine Stephens
Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than creating “just a flyer.” Christine is going to tell her story today - and you’re going to want to listen in!Schools across the country need help filling positions like bus drivers and custodians. A social media campaign like the one Redland Unified School District used might work for you.Are you looking for ways to get better stories from across your district? Today, you’ll learn several easy strategies that have worked well for Christine and her team.
SPECIAL GUEST
Christine Stephens, MBA
Communications Manager / Public Information Officer
Redlands Unified School District, California
Email: christine_stephens@redlands.k12.ca.us
Twitter: @CStephensPR
Website: https://www.redlandsusd.net
Facebook: https://www.facebook.com/RedlandsUSD
Instagram: @RedlandsUSD
Twitter: @RedlandsUSD
USEFUL INFORMATION
A Day in the Life - School Bus Driver VideoMeet the new Principal - post example`Learn from the best by watching this free webinar showcasing the 2023 winners of our social media awards, the Golden Gribbles! Check out all of our other free resources here: https://socialschool4edu.com/resources/ Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
Customer Reviews
Amazing content!
I have learned so much from Andrea and continue to get new wisdom with every podcast! Such valuable information for social media managers!
Great podcast for a newbie managing social media that doesn’t have a background on PR
I am brand new at my role managing social media in my district and I don’t have a background in PR or Communications, my title is Executive Assistant and I also co-manage the website. I love this podcast and I have been following advice from it as well as getting ideas from it. Definitely highly recommended!
The advice you’ve been looking for!
I can’t say enough good things about Andrea and this podcast. I started from the beginning and have been listening non-stop! Andrea is the ultimate cheerleader and her guests’ expert advice has helped me so much. I am brand new to school communications (6 months in!), but I have newfound confidence knowing someone like Andrea is here to help. She is so knowledgeable and offers so many resources for newbies like me. If you know anyone who is new to this field, the best thing you can do for them is to show them this podcast. Even if they’re not new, I guarantee they will still learn something. I am so grateful for this podcast! As long as Andrea keeps releasing episodes, I will be listening.