124 episodes

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

Mastering Social Media for Schools Andrea Gribble

    • Education
    • 4.9 • 43 Ratings

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

    Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald

    Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald

    There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.When should social media be used during a crisis? Amber explains two specific ways that your school should use it.Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes!

    SPECIAL GUEST
    Amber Graham Fitzgerald
    Director of Member Engagement
    Oklahoma State School Boards Association, Oklahoma



    Email: amberf@ossba.org 
    Twitter: @mrsamberfitz 



    Website: https://www.ossba.org 
    Facebook: https://www.facebook.com/ossbaoklahoma 
    Twitter: https://twitter.com/OSSBAoklahoma 



    USEFUL INFORMATION
    Amber’s helpful resources:Crisis Communication Plan ComponentsInitial Crisis Detail WorksheetCrisis Messaging WorksheetDecision-Making ModelColleges & Universities in Our Recruitment Circle WorksheetInterested in our Instagram Bootcamp for Schools? Learn more here: Instagram Bootcamp for Schools MORE RESOURCES
    Free Video Training: Learn the simple secrets behind social media for K12 schools!
    Sign up for our free e-newsletter - click here
    www.SocialSchool4EDU.com

    • 49 min
    Your Back-to-School Supply List for School Communicators with Andrea Gribble

    Your Back-to-School Supply List for School Communicators with Andrea Gribble

    It’s a brand new school year. Are you ready? After the last 2+ years, you may not be!Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there.Andrea breaks down her 5 items that you need as the school year begins:EnergyGraceJoyDelegationBoundariesAfter listening, email Andrea and let her know which item resonated the most with you!



    Email: andrea@socialschool4edu.com 
    Follow Andrea on Twitter: @andreagribble 


    Website: www.socialschool4edu.com 
    Facebook: https://www.facebook.com/socialschool4edu 




    USEFUL INFORMATION
    Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES
    Free Video Training: Learn the simple secrets behind social media for K12 schools!
    Sign up for our free e-newsletter - click here
    www.SocialSchool4EDU.com

    • 22 min
    Lessons Learned from 30+ Years in School PR with Connie Blaney, APR

    Lessons Learned from 30+ Years in School PR with Connie Blaney, APR

    Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers!Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing.Networking is critical, and Connie shares how she first became involved in her state school public relations association, OKSPRA. She shares several tips on getting involved.Continuous learning is critical if you want to stay on top of your game! Connie pursued her APR and also obtained a master's degree when she was in her 50s, proving that it is never too late to learn!

    SPECIAL GUEST
    Connie Blaney, APR
    CEO- Blaney Communications & PR, Inc.



    Email: connieblaney@cox.net 



    USEFUL INFORMATION
    National School Public Relations AssociationFind your state chapter - click hereInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES
    Free Video Training: Learn the simple secrets behind social media for K12 schools!
    Sign up for our free e-newsletter - click here
    www.SocialSchool4EDU.com

    • 37 min
    Facebook Ads, Branding, and Classroom Visits with Maci Stover

    Facebook Ads, Branding, and Classroom Visits with Maci Stover

    Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not!

    SPECIAL GUEST
    Maci Stover
    Communications Director
    Clinton Public Schools, Oklahoma


    Email: maci.stover@clintonokschools.org 
    Facebook: https://www.facebook.com/macianne.morton 



    Website: https://www.clintonokschools.org 
    Facebook: https://www.facebook.com/OKClintonPublicSchools/ 
    Twitter: https://twitter.com/CPSRedTornadoes 



    USEFUL INFORMATION
    Maci’s business card with QR code on the back - click hereCheck out the Canva Facebook group to learn more tips & tricks about the tool: https://www.facebook.com/groups/CanvaDesignCircle Maci is part of our online virtual membership group. Interested in joining? Learn more here: https://socialschool4edu.com/ MORE RESOURCES
    Free Video Training: Learn the simple secrets behind social media for K12 schools!
    Sign up for our free e-newsletter - click here
    www.SocialSchool4EDU.com

    • 30 min
    Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch

    Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch

    Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important.There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type.To have great social media, you must create systems. Aubrey and I break down some systems that we suggest for the schools we each serve.

    SPECIAL GUEST
    Aubrey Bursch
    CEO & Founder, Easy School Marketing
    National Consultant, based in Maryland



    Email: aubrey@easyschoolmarketing.com 
    Instagram: https://www.instagram.com/aubrey_bursch/ 
    LinkedIn: https://www.linkedin.com/in/aubreybursch 


    Website: https://www.easyschoolmarketing.com 
    Facebook: https://www.facebook.com/easyschoolmarketing 


    Podcast: https://mindfulschoolmarketing.com/ 



    USEFUL INFORMATION
    Join in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders Interested in joining one of our Bootcamp programs?https://socialschool4edu.com/services/bootcamp/Instagram Bootcamp for Schools MORE RESOURCES
    Free Video Training: Learn the simple secrets behind social media for K12 schools!
    Sign up for our free e-newsletter - click here
    www.SocialSchool4EDU.com

    • 40 min
    How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller

    How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller

    Many schools have new leadership this school year, and getting them on board with your social media strategy is important.Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week.Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district.Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion.

    SPECIAL GUEST
    Heidi Feller
    Chief Inspirational Officer
    #SocialSchool4EDU


    hefeller1169@gmail.com
    Twitter: @heidi_feller




    USEFUL INFORMATION
    Example of a #SocialSchool4EDU Report CardBlog - How to Create a Social Media Report Card in Less than One HourVideo Introduction to the New Reedsburg High School Admin TeamBlog - How to Use Social Media to Introduce Your New School LeaderMORE RESOURCES
    Free Video Training: Learn the simple secrets behind social media for K12 schools!
    Sign up for our free e-newsletter - click here
    www.SocialSchool4EDU.com

    • 30 min

Customer Reviews

4.9 out of 5
43 Ratings

43 Ratings

jengreener51 ,

Amazing content!

I have learned so much from Andrea and continue to get new wisdom with every podcast! Such valuable information for social media managers!

Nk fan ,

Great podcast for a newbie managing social media that doesn’t have a background on PR

I am brand new at my role managing social media in my district and I don’t have a background in PR or Communications, my title is Executive Assistant and I also co-manage the website. I love this podcast and I have been following advice from it as well as getting ideas from it. Definitely highly recommended!

Myra Bee Comms ,

The advice you’ve been looking for!

I can’t say enough good things about Andrea and this podcast. I started from the beginning and have been listening non-stop! Andrea is the ultimate cheerleader and her guests’ expert advice has helped me so much. I am brand new to school communications (6 months in!), but I have newfound confidence knowing someone like Andrea is here to help. She is so knowledgeable and offers so many resources for newbies like me. If you know anyone who is new to this field, the best thing you can do for them is to show them this podcast. Even if they’re not new, I guarantee they will still learn something. I am so grateful for this podcast! As long as Andrea keeps releasing episodes, I will be listening.

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