38 min
Mastering the Mum-Influencer Relationship with Kristie @meet.the.morrisons Mastering the Mum Market
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- Marketing
This month’s trending topic is Mum-Influencer Marketing.
Part 2 – THE INFLUENCER
Given Mums spend more time online than any other medium, we know that it’s Mum Influencers who are at the frontline and have their finger on the pulse of what Mums want, as well as why and how they buy. We talk to Mum-Influencer Kristie Young from @meet.the.morrisons who reveals content strategies that sell, her tips for brands that want to get the best out of their influencer relationships, and what inspires followers to buy.
FIND OUT
Who is behind @meet.the.morrisons and what this relatable Mum will NOT share on Instagram. (01m30s)
How content has changed over the last 5 years and why. (05m12s)
What it takes to put together a brand collab. (07m16s)
How to balance servicing the needs & requirements of the brand with ensuring the content speaks authentically to the audience. (09m01s)
Why Kristie loves working on campaigns with Mumpower & what makes us different. (10m50s)
Mistakes brands make when approaching Influencers for collabs. (14:21)
How to secure ongoing partnerships following a successful collab. (16:26)
How to get the perfect influencer for your next campaign. (20:15)
Key trends in Mum-Influencer Marketing. (22.00)
What Kristie thinks about Influencers engaging with one another’s content. (24:50)
Why Influencer events are so important. (27:30)
No. 1 Must have for Influencers & Brands for EVERY campaign. (28:45)
How much branded content is too much? (33:00)
Top tips to improve your next Influencer marketing campaign. (34:00)
Advice to other influencers to develop greater brand partnerships. (35:45)
Don’t miss the other episodes in the series of Mum-Influencer Marketing, and sign up to our network at https://www.mumpower.com.au.
Find Kristie:
https://www.instagram.com/meet.the.morrisons/
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
Email: admin@mumpower.com.au
Shoutout to:
https://www.instagram.com/tommeetippeeaustralia/(Events)
https://www.instagram.com/russellhobbs_anz/ (2in1 Steamer Supreme & Stone Textured Stainless Steel Kettle & Toaster)
https://www.instagram.com/hunterleisure/(Hello Sunshine Messy Tray)
This month’s trending topic is Mum-Influencer Marketing.
Part 2 – THE INFLUENCER
Given Mums spend more time online than any other medium, we know that it’s Mum Influencers who are at the frontline and have their finger on the pulse of what Mums want, as well as why and how they buy. We talk to Mum-Influencer Kristie Young from @meet.the.morrisons who reveals content strategies that sell, her tips for brands that want to get the best out of their influencer relationships, and what inspires followers to buy.
FIND OUT
Who is behind @meet.the.morrisons and what this relatable Mum will NOT share on Instagram. (01m30s)
How content has changed over the last 5 years and why. (05m12s)
What it takes to put together a brand collab. (07m16s)
How to balance servicing the needs & requirements of the brand with ensuring the content speaks authentically to the audience. (09m01s)
Why Kristie loves working on campaigns with Mumpower & what makes us different. (10m50s)
Mistakes brands make when approaching Influencers for collabs. (14:21)
How to secure ongoing partnerships following a successful collab. (16:26)
How to get the perfect influencer for your next campaign. (20:15)
Key trends in Mum-Influencer Marketing. (22.00)
What Kristie thinks about Influencers engaging with one another’s content. (24:50)
Why Influencer events are so important. (27:30)
No. 1 Must have for Influencers & Brands for EVERY campaign. (28:45)
How much branded content is too much? (33:00)
Top tips to improve your next Influencer marketing campaign. (34:00)
Advice to other influencers to develop greater brand partnerships. (35:45)
Don’t miss the other episodes in the series of Mum-Influencer Marketing, and sign up to our network at https://www.mumpower.com.au.
Find Kristie:
https://www.instagram.com/meet.the.morrisons/
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
Email: admin@mumpower.com.au
Shoutout to:
https://www.instagram.com/tommeetippeeaustralia/(Events)
https://www.instagram.com/russellhobbs_anz/ (2in1 Steamer Supreme & Stone Textured Stainless Steel Kettle & Toaster)
https://www.instagram.com/hunterleisure/(Hello Sunshine Messy Tray)
38 min