36 min
Mastering TikTok for collabs with Zoe George @thesubtlemummy Mastering the Mum Market
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- Marketing
This month’s trending topic TikTok.
PART 2 – THE INFLUENCER
Educator, author and content creator Zoe George is no stranger to social media. Her popular blog as ‘The Subtle Mummy’ and presence on Facebook, Instagram and TikTok have garnered a loyal community, largely made up of Mums just like Zoe, that are genuinely interested in the brands and products Zoe uses every day. Don’t miss Zoe’s tips and tricks for brands to test the waters on TikTok, the best way to engage the right creators for the right content on all platforms and how to attract customers that are genuinely interested in your product.
FIND OUT
The evolution of The Subtle Mummy – from Facebook to TikTok. (1:05)
How brands capitalise on her ideal demographic and whether this differs per platform. (06:20)
How and why TikTok content needs to be different than Instagram. (10:01)
What Mums are using TikTok for. (11:03) & (27:09)
How collabs are different on TikTok vs Instagram & Facebook. (13:16)
Tips on how to test the waters on your first TikTok collab. (14:40) & (32:44)
Is the TikTok Creator Marketplace the best place to secure partnerships? (20:40)
The best way to repurpose an Instagram collab onto TikTok. (24:19)
Easy ways to use content creators AND create your own content for your brand pages to grow your business. (28:38)
What is it about The Subtle Mummy that connects so well with Mums. (30:27)
What’s next for Zoe George. (33:40)
Are you a content creator keen to share your voice? Reach out to us @mumpower_au we’d love to have you on the show!
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Zoe:
@thesubtlemummy (Instagram)
@zoe_george_(TikTok)
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
This month’s trending topic TikTok.
PART 2 – THE INFLUENCER
Educator, author and content creator Zoe George is no stranger to social media. Her popular blog as ‘The Subtle Mummy’ and presence on Facebook, Instagram and TikTok have garnered a loyal community, largely made up of Mums just like Zoe, that are genuinely interested in the brands and products Zoe uses every day. Don’t miss Zoe’s tips and tricks for brands to test the waters on TikTok, the best way to engage the right creators for the right content on all platforms and how to attract customers that are genuinely interested in your product.
FIND OUT
The evolution of The Subtle Mummy – from Facebook to TikTok. (1:05)
How brands capitalise on her ideal demographic and whether this differs per platform. (06:20)
How and why TikTok content needs to be different than Instagram. (10:01)
What Mums are using TikTok for. (11:03) & (27:09)
How collabs are different on TikTok vs Instagram & Facebook. (13:16)
Tips on how to test the waters on your first TikTok collab. (14:40) & (32:44)
Is the TikTok Creator Marketplace the best place to secure partnerships? (20:40)
The best way to repurpose an Instagram collab onto TikTok. (24:19)
Easy ways to use content creators AND create your own content for your brand pages to grow your business. (28:38)
What is it about The Subtle Mummy that connects so well with Mums. (30:27)
What’s next for Zoe George. (33:40)
Are you a content creator keen to share your voice? Reach out to us @mumpower_au we’d love to have you on the show!
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Zoe:
@thesubtlemummy (Instagram)
@zoe_george_(TikTok)
Find Christie:
Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
36 min