Mastering Trends and Data Studies for Link Building w/ Brian Dean BuzzStream Podcast

🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀

In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics.



Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success.



🕒 Timestamps:


Introduction to the evolution of SEO strategies (00:00:00)


Brian Dean's writing style and ignoring Google algorithm updates (00:01:42)


Link building as a ranking factor (00:03:38)


Buying links - especially as a new site (00:06:41)


Digital PR and its increasing relevance (00:09:42)


Skyscraper Technique 2.0 - Adapting to the changing SEO landscape (00:11:23)


Harnessing the power of data studies for link building (00:14:41)


How to find data providers for impactful studies (00:17:53)


Tapping into trending topics for content strategy (00:19:09)
Balancing between SEO myths and data-driven results (00:20:37)
The importance of taking big swings in content creation (00:26:10)
Why data studies are so powerful for links (00:28:15)


Utilizing Exploding Topics for trend-based content planning (00:32:28)


Exploding Topics for digital PRs (00:35:43)


How to think about and pitch leverage zero search volume opportunities (00:38:22)


The strategic advantage of early adoption in content creation (00:36:09)


Traditional link building and Exploding Topics (00:40:43)


Examples of passive link building with Exploding topics (00:41:47)


Riding out trends and picking up them before they peak (00:44:54)


The risks and rewards of stretching content relevancy (00:47:38)


Google and link relevancy (00:50:52)



Posts Referenced:

Backlinko - https://backlinko.com/

Exploding Topics - https://explodingtopics.com/

Skyscraper Technique - https://backlinko.com/skyscraper-technique

Skyscraper Technique 2.0 - https://backlinko.com/skyscraper-technique-2-0



Get Press Every Month (Free Course) - https://www.semrush.com/academy/courses/mastering-digital-pr-course-with-brian-dean/



B2B Content Marketing Report -

https://backlinko.com/b2b-content-marketing-report



BuzzSumo Partner Report -

https://backlinko.com/content-study



Page Speed study -

https://backlinko.com/page-speed-stats



Voice Search study - https://backlinko.com/voice-search-seo-study



Clubhouse user stats - https://backlinko.com/clubhouse-users