28 min
Mastering your Market Research with Margarita Magdalinos from Medela. Mastering the Mum Market
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- Marketing
This month’s trending topic Market Research.
Part 1 – THE BRAND
One of the most efficient initiatives brands can undertake when faced with an uncertain market is research. It uncovers everything you need to know about your customer and the opportunities to thrive, and in 2023 being customer-centric is more important than ever. Today we speak to Margarita Magdalinos, the International Director of Marketing for Medela, the global authority of breastfeeding-related products. They are obsessed with understanding their consumer and how she is changing to stay top of mind, loved and trusted by more mums. You’ll leave this chat with a better understanding of why research is so important and what motivates your customer to buy, to drive more sales.
FIND OUTA bit about Margarita’s role at Medela. (01:44)
The topline research Medela is involved in. (04:24)
Why it’s crucial to conduct research regularly. (05:50)
Tips to put research into practice. (07:00)
Why it’s important to localise your research. (09:28)
How purchasing behaviours have changed and where you need
to be to find out how to get your product in the hands of Mums. (13:05)
The role of influencer marketing in market research. (17:05)
How to approach market research to impact sales effectively
and get the best ROI. (19:34)
How assumptions about the customer were proven wrong through
market research and a resulting change in marketing strategy improved sales. (22:30)
How market research contributed to the consumer-directed creation
of Medela’s game-changing new Freestyle Handsfree Breast Pump.(24:17)
What’s next for Medela. (26:47)
Follow us https://www.instagram.com/mumpower_au/Sign up to our network https://www.mumpower.com.au
Find Christie: Christie Nicholas - Chief Growth Partner - Mumpower | LinkedInhttps://www.christienicholas.com.au/
Find Margarita:https://www.linkedin.com/in/margarita-magdalinos-05749b20/
Visit Medela:https://www.medela.com.au/
This month’s trending topic Market Research.
Part 1 – THE BRAND
One of the most efficient initiatives brands can undertake when faced with an uncertain market is research. It uncovers everything you need to know about your customer and the opportunities to thrive, and in 2023 being customer-centric is more important than ever. Today we speak to Margarita Magdalinos, the International Director of Marketing for Medela, the global authority of breastfeeding-related products. They are obsessed with understanding their consumer and how she is changing to stay top of mind, loved and trusted by more mums. You’ll leave this chat with a better understanding of why research is so important and what motivates your customer to buy, to drive more sales.
FIND OUTA bit about Margarita’s role at Medela. (01:44)
The topline research Medela is involved in. (04:24)
Why it’s crucial to conduct research regularly. (05:50)
Tips to put research into practice. (07:00)
Why it’s important to localise your research. (09:28)
How purchasing behaviours have changed and where you need
to be to find out how to get your product in the hands of Mums. (13:05)
The role of influencer marketing in market research. (17:05)
How to approach market research to impact sales effectively
and get the best ROI. (19:34)
How assumptions about the customer were proven wrong through
market research and a resulting change in marketing strategy improved sales. (22:30)
How market research contributed to the consumer-directed creation
of Medela’s game-changing new Freestyle Handsfree Breast Pump.(24:17)
What’s next for Medela. (26:47)
Follow us https://www.instagram.com/mumpower_au/Sign up to our network https://www.mumpower.com.au
Find Christie: Christie Nicholas - Chief Growth Partner - Mumpower | LinkedInhttps://www.christienicholas.com.au/
Find Margarita:https://www.linkedin.com/in/margarita-magdalinos-05749b20/
Visit Medela:https://www.medela.com.au/
28 min