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The world of ads has evolved significantly in recent years, with a shift towards user-generated content and the impact of social media platforms and AI. It's no surprise that the landscape of advertising is constantly evolving, and we've had to adapt our own ad strategies in response to these changes.

Embracing user-generated content, leveraging the power of long-form videos, and adapting to the shifting trends in social media are key strategies for success in the ever-changing landscape of ads and content.

Remember, keeping up with trends and technology is crucial for online businesses, and being part of a supportive community can provide valuable insights and guidance. With the right tools and knowledge, navigating the world of ads and user-generated content becomes more manageable and rewarding.

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One of the common issues we see is that many entrepreneurs and business owners tend to provide long-winded and vague descriptions of what they do. They believe that using a longer explanation will make more sense and attract a wider audience. However, this approach often backfires, leaving potential clients and collaborators confused and disinterested.

Remember, clarity is key in every aspect of your business. Whether it's networking, podcast appearances, or speaking engagements, knowing what you do and being able to express it clearly is essential for your success.

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In this episode of Hot Topics, Fay and Stacy discuss Facebook's decision to discontinue the API for Facebook groups, impacting third-party apps and streaming services. They emphasize the need for businesses to have a backup plan outside of social media platforms, and the risks of relying solely on platforms like TikTok. In business today, it's important to own and control a community outside of social media platforms, along with the need to stay informed about changes in social media and technology. They also discuss the potential instability of platforms like Instagram, and the failure of subscription models on Instagram. Don't put your business at risk by relying solely on third-party platforms for community interactions.

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In this episode, Fay and Stacy dive into the world of podcasts from both the host and guest perspectives. They emphasize the importance of authenticity, preparation, and engaging storytelling for successful podcast appearances. They discuss common pitfalls such as over-reliance on scripted content, lack of authentic engagement, and the necessity for guests and hosts to be fully present during recordings. They also share valuable tips on refining one's message, understanding the objective of podcast guesting, and how to articulate one's story and expertise compellingly. The episode underlines the importance of being adaptable, knowledgeable, and genuine to make the most out of any podcast opportunity, whether as a guest or a host.

Join us in The City for free training, live coaching and unlimited access to all our courses.

⁠https://hub.themastermind.city⁠

Check out our favourite software and the programs we love:

⁠https://www.themastermind.city/resources⁠

Learn more about The Mastermind City:

⁠https://www.themastermind.city/

Join us for an exciting and insightful discussion in our latest episode! We dive into the fast-evolving world of technology in 2024, where AI takes center stage. Discover how AI is reshaping businesses and daily life, making processes more efficient and effective.

We share our experiences testing various AI tools and programs, selecting the best for real-life applications. With the tech landscape exploding with innovative solutions, we help you navigate through the plethora of options, highlighting the tools that stand out for user experience and functionality. From simplifying copywriting to enhancing marketing strategies, AI is becoming an integral part of everyday operations.

Whether you're a seasoned tech enthusiast or new to the AI scene, this video offers valuable insights into implementing AI in your business and personal life. Explore how AI is already intertwined in your daily activities, from virtual assistants like Siri to personalized recommendations on streaming platforms.

Don't miss out on this engaging exploration of AI technology and its transformative impact. Embrace the future of AI with us and unlock its potential to streamline your workflows and drive success. Tune in now and take the first step towards integrating AI into your operations!

Join us in The City for free training, live coaching and unlimited access to all our courses.

https://hub.themastermind.city

Check out our favourite software and the programs we love:

https://www.themastermind.city/resources

Learn more about The Mastermind City:

https://www.themastermind.city/

On this episode of the Hot Topics of the week, Fay and Stacy talk about the long sales process for a software they are looking at.  Dive in to see how many calls it took and why they had to jump through hoops to go to the next step.  They also review what happened and how their experience "didn't work" and what they could have done differently.  Learn how you can make your customer journey a good experience for your future customers.  

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