Masters in Fitness Business Podcast Jim Adams (Trainer Jim)

You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what’s been working fall apart because you took your eyes off of it. Not wanting to admit you need help in your business and letting that deny you getting the help your business needs. This is the landscape we walk on in the fitness industry and business in general. 
Dr Jeffery O’Guin shares about his journey he is taking on this terrain. He has had a successful chiropractic practice and decided to add a personal training studio to his business in 2020. That’s right a the beginning of Covid.  He shares his successes and struggles of entering the fitness space. What has worked and what hasn’t. He approaches the fitness industry with fresh eyes and has some unique insights into the fitness industry.
 
 
Take Aways from this Episode
Taking advantage of the current economy Adjusting your reality to your vision The secret to making clients stay longer is in the welcome.  How does a hybrid clinic work The importance of being authentic in business The power of doing personal sprints

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business. 
How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success. 
 
 
Take Aways from this Episode
What is a brand verses a brand identity Do you need to rebrand Why do we use logos Where do you start with your branding Why images speak to our brains better

You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like?
My guest George Lui breaks it down in detail. What it  can look like from lead to client. He started his new business by investing time into figuring out the best way to do that by actually doing it. With a hands-on approach he built a business that helps hundreds of gym and studio owners turn leads into clients. He gives you his lead to client sales system and much more, right now. 
 
Take Aways from this Episode
How to go from lead to client Is there a negative stigma attached to selling Qualify your prospects Scripts are training wheels Where you may be losing your prospects

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too? 
Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.
 
Take Aways from this Episode
Tattoo vs. Brand The 4 P’s of business How Covid has changed the fitness market forever What your clients want out of your business

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep  your business running. 
How do make sure that they are taken care of and don’t take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that. 
Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has been in the fitness industry for a majority of her life from managing studios to designing software to help studios run better. 
She shares her insights on the industry and some of the solutions that have worked for studio owners. 
 
 
Take Aways from this Episode
How to overcome software intimidation Do you know what problem you are solving for your client What metrics do you need to track Is your sales process too automation heavy Knowing your client’s personality can dramatically increase your retention 

Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear. 
Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners tune in their marketing to their ideal client’s frequency. But branding has become a catch all, nebulas term. We break down what it is, isn’t and how to use it to tell a story that makes your ideal client the hero. 
Be sure to join our FB group MiFB Podcast and get immediate access to a Free 15 call with Naomi. 
 
Take Aways from this Episode
Who should be the hero in your branding story What is your List of 3 Where is the weakness in your branding Have you embraced your weird Setting up a system for Canva Reposting and the algorithm  Reshaping your client’s thinking