73 episodes

Designed for trainers who want to or are making the leap to studio ownership. Interviews with successful studio owners discussing what produces success and failure. How to make money in the business of fitness.

Masters in Fitness Business Podcast Jim Adams (Trainer Jim)

    • Business

Designed for trainers who want to or are making the leap to studio ownership. Interviews with successful studio owners discussing what produces success and failure. How to make money in the business of fitness.

    74-Where are the Female Fitness Business Leaders-Sara Kooperman

    74-Where are the Female Fitness Business Leaders-Sara Kooperman

    Are there cultural biases that men and women have that can slow down women in the fitness business? Yes, there are! You need to be aware of them so that you’re not guilty of using them.

    Education, empowerment, and certification is what Sara Kooperman is all about. You can say it’s her passion. She hosts 8 MANIA conferences a year for the past 30 years! She is a key figure in the Women’s Leadership Forum. Something we discuss on this episode.

    • 1 hr 6 min
    72-Do You Hate Accounting? Most Trainers Do- Danielle Hayden

    72-Do You Hate Accounting? Most Trainers Do- Danielle Hayden

    Do you hate Accounting? Most trainers do. We just want to train our clients. We also want our businesses to be profitable and that requires accounting. Something we’re not good at and don’t want to be. We have to admit that we need help before it will get better.  Just be sure to ask before you go out of business.

    Dannielle and her hand picked team specialize in helping fitness business owners take more of their money home.

    • 1 hr 10 min
    71-Are We Thinking Big Enough-Thomas Plummer

    71-Are We Thinking Big Enough-Thomas Plummer

    Thomas Plummer has been working in the fitness business for over 40 years. He is in front of more than 5,000 people a year, through numerous speaking engagements, lectures, and workshops worldwide. He has authored six books on the business of fitness, which have remained the bestselling books in the industry for over 12 years. Many industry experts feel that Plummer is the most influential person working in the fitness industry today.

    • 1 hr 8 min
    70-How to be Profitable on Day One-Amanda Goolsby

    70-How to be Profitable on Day One-Amanda Goolsby

    Amanda got on with Orange Theory on the ground floor and help grow them to the Industry Leader they are today. One of the main ways she helped them grow is with membership pre-sales. Orange Theories aren’t allowed to open with less than 500 members.

    Now she runs her own business and has geeked out on the Pre-Sale process. Details, timing and execution matter for successful pre-sales.

    She breaks down the process into simple, repeatable steps that you can use.

    • 1 hr 15 min
    69-Nutrition as a Revenue Stream-Jesse Dale

    69-Nutrition as a Revenue Stream-Jesse Dale

    Jesse, and his wife, Erika owned several gyms and started integrating a nutrition program. Their Nutrition Business eventually started to out draft their gyms. So they went all in, sold the gyms, and continue to grow their Nutrition Business.

    In today’s ferociously competitive fitness market a differentiator in necessary for survival. Nutrition can be that life boat is a merciless sea of competition.

    Learn how they structured, built, scaled, and marketed their nutrition business.

    • 57 min
    68-Why Your Business Skills Need to Equal Your Training Skills-Josh Leve

    68-Why Your Business Skills Need to Equal Your Training Skills-Josh Leve

    Josh Leve

    Founder and CEO of Association of Fitness Studios and Success Fitness Business Conference.




    Josh was raised in the Fitness Industry and comes from a business background. He has unique insight into the studio market and a passion for it to Succeed.

    • 1 hr 12 min

Customer Reviews

Rick Milnes ,

Solid Content!

While I’m a new listener, I’ve been in fitness for quite a while and love that Jim talks to a variety of people both well-known and not so much in the industry and covers a lot of topics that aren’t covered in many other podcasts! Definitely recommend listening to the show if you’re a trainer or fitness business owner!

Humanoptimization ,

Love the content!

Ive been in the industry many years and love to hear peoples individual successes. Thanks for asking such great questions that really add value and insight into staffing, systems, culture, kpi's. Great stuff!

Dontre Doxley ,

Actionable Tips.

I’m so glad this is NOT the usual fit pro podcasts with “gurus” tossing around impossible tech jargon. These are actually owners and trainers being real. I love it!

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