18 episodes

Top ecommerce store owners and marketers share how to build, engage, and convert an owned audience for your online store hosted by Fynn Glover, Founder and CEO, of getmatcha.com.

Masters of Ecommerce Matcha

    • Business
    • 5.0 • 6 Ratings

Top ecommerce store owners and marketers share how to build, engage, and convert an owned audience for your online store hosted by Fynn Glover, Founder and CEO, of getmatcha.com.

    Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)

    Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)

    Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.

    • 46 min
    Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)

    Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)

    After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.

    • 51 min
    Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)

    Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)

    Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test, grow, and scale their businesses.

    • 40 min
    How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)

    How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)

    Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men's personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate their brand idea, appeal to consumers, and scale for growth.

    • 30 min
    Standing Out in the Age of Amazon (w/ Jon Pruitt)

    Standing Out in the Age of Amazon (w/ Jon Pruitt)

    Omnisend's VP of Partnerships, Jon Pruitt, discusses omnichannel marketing trends, how ecommerce stores can gain consumer interest, and the ever-changing ecommerce marketing technology landscape.

    • 22 min
    Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)

    Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)

    Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.

    • 36 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

marketingpro20 ,

I’m impressed

I listen to a lot of marketing podcasts, and this one is a lot less fluff than some of the ones I’ve been listening too.

NYCfuture ,

Insightful, invites many perspectives

Always look forward to the next episode. Like that it’s a balance of people currently “doing the thing”, growing and marketing a brand online, and those that have “done the thing” that now work in tech to make software that empowers other stores.

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