Masters of Marketing Bassem Saber

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​Mohamed Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​Join us as Mohamed delves into the key growth drivers in the GCC, how a shortage of local talents is impa...

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​Join us as Ksenia delves into reaching the right customer with the right message, how c...

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to contin...

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures.Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need t...

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally.Join us as Manuri delves into the growth and marketing strategies she employs at Bounce, how she thinks about organic content vs. paid media, and the team members and external p...

To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed.Marisha Lakhiani is the Chief Growth Officer at Mindvalley, one of the world's top startups which is reported to be currently valued at $100M.Join us as Marisha delves into the growth and marketing strategies she employs at Mindvalley, the underutilized marketing channels sh...