32 episodes

Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.

Masters of Marketing Bassem Saber

    • Business

Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.

    Sales, Business Development, Management, and How They Combine to Grow Your Business​

    Sales, Business Development, Management, and How They Combine to Grow Your Business​

    A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

    • 46 min
    Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC​

    Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC​

    The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impa...

    • 45 min
    PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup

    PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup

    When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​Join us as Ksenia delves into reaching the right customer with the right message, how c...

    • 44 min
    How MCG Talent Grew to Become a Multi-Million Dollar Company​

    How MCG Talent Grew to Become a Multi-Million Dollar Company​

    Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to contin...

    • 49 min
    How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it​

    How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it​

    When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures.Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need t...

    • 45 min
    Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally​

    Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally​

    Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally.Join us as Manuri delves into the growth and marketing strategies she employs at Bounce, how she thinks about organic content vs. paid media, and the team members and external p...

    • 33 min

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