23 episodes
Masters of Marketing Bassem Saber
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- Business
Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
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What Does it Take to Become the #1 Leader in Your Industry?
Achieving excellence is never easy. Whether you're a surgeon, marketer, lawyer or engineer, standing out requires true passion for what you do, commitment to succeed, and the bravery to venture where no one has previously gone.
Dr. Bernard Salameh is a celebrity plastic surgeon who has pioneered a variety of awake procedures that have revolutionized his field.
Join us as Dr. Bernard recounts his journey toward success, how we was able to achieve it, and discusses the marketing channels and techniques that have worked for him over the years. -
Sonic Branding: What it is, What it isn't, and Why Your Brand Needs it
Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the region's top businesses.
Join us as Ahmad walks us through how he discovered sonic branding, how he got so good at it, why personal branding is essential and much more. -
Leveraging Google's Algorithms, SEO, AI & Content Marketing To Reach Your Target Audience
Harnessing the potential of Google's algorithms, SEO tactics, AI advancements, and content marketing is pivotal for effective audience engagement. Erika Varangouli, Head of SEO Branding at SemRush, sheds light on the strategies that can help you connect with your desired audience.
Join us in this episode as Erika shares her insights and expertise on optimizing these tools to reach and engage your target audience effectively. -
What It’s Like to Run an Agency, and How Yours Can Excel
Managing a marketing agency is challenging in many ways, especially during the early stages. While difficult at first, it is also an extremely rewarding journey, as John von Hofsten and myself know all too well.
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Growth, Influencer Marketing, Traditional Ads, and How Wego Successfully Scaled Their Business
It takes a lot of concerted effort to successfully grow and scale a startup, and that is exactly what Ross Veitch has been able to accomplish with his brainchild and passion project for the past 18 years: Wego.
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Automotive Marketing, Sales, and How to Provide the Right Customer Experience with Wassem Derbi
Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.