25 episodes

BRC Imagination Arts presents Masters of Storytelling, a new podcast about the legendary people, ideas, and strategies that have redefined how we think about storytelling, across every medium: from books to the board room, film to physical spaces.

Hosted by BRC’s marketing director, Maya Guice, each episode offers candid conversations with the world’s greatest storytellers, illustrating each subject’s unique point of view, atypical career trajectories, lessons in grit, and key insights into how each storyteller translates the principles of storytelling into their own creative practice and process.

Masters of Storytelling BRC Imagination Arts

    • Business
    • 5.0 • 28 Ratings

BRC Imagination Arts presents Masters of Storytelling, a new podcast about the legendary people, ideas, and strategies that have redefined how we think about storytelling, across every medium: from books to the board room, film to physical spaces.

Hosted by BRC’s marketing director, Maya Guice, each episode offers candid conversations with the world’s greatest storytellers, illustrating each subject’s unique point of view, atypical career trajectories, lessons in grit, and key insights into how each storyteller translates the principles of storytelling into their own creative practice and process.

    How to Tell a Sports Story PT 4: It Takes a Village

    How to Tell a Sports Story PT 4: It Takes a Village

    In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
    In part four of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to BRC's President, Carmel Lewis, a woman who has been producing projects in the experiential world long before "experience" was a buzzword. Listen in as Maya asks Carmel about casting and leading teams, working through unknown unknowns, and the unseen and sometimes thankless job of production. 
    Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b 
    To learn more about Carmel Lewis: https://bit.ly/3yx72Gg 
    To learn more about BRC: www.brcweb.com

    • 25 min
    How to Tell a Sports Story PT 3: Recreating the Magic

    How to Tell a Sports Story PT 3: Recreating the Magic

    In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
     
    In part three of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Edward Hodge, Vice President of Creative and Innovation at BRC. Listen in as Edward and Maya discuss the science of immersion: how we use lighting, sound, technology, and a dash of magic to recreate the same emotional highs we experience on game days as non game days. 
    Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
    To learn more about BRC: www.brcweb.com

    • 27 min
    Joe Pine: Beyond The Experience Economy

    Joe Pine: Beyond The Experience Economy

    B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
     
    In 1999 Joe and his partner James H. Gilmore wrote the best-selling book ‘The Experience Economy: Work Is Theatre & Every Business a Stage’, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each customer in an inherently personal way. Joe is also co-author of ‘Authenticity: What Consumers Really Want’, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine; and ‘Infinite Possibility: Creating Customer Value on the Digital Frontier’, on how to use digital technology to stage experiences that fuse the real and the virtual.
     
    In his speaking and teaching activities, Joe has addressed both the World Economic Forum and TED and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.
     
    In this episode of Masters of Storytelling, Maya talks to Joe about the art of packaging ideas, the difference between fake and faux, and why if you treat your customers like the individuals that they are they will be your customers forever.
     
    Join Joe on Substack while he works on his new book on the Transformation Economy: https://strategichorizons.com/the-transformation-economy-and-you/
     
    For more information about Joe Pine, visit: www.strategichorizons.com/pine-and-gilmore/joe-pine/
     
    For more information about BRC Imagination Arts, visit: www.brcweb.com

    • 53 min
    How to Tell a Sports Story PT 2: The Business Case

    How to Tell a Sports Story PT 2: The Business Case

    In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
    In part two of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Christian Lachel, Chief Creative Officer at BRC. Listen in as Christian and Maya discuss the business case or rather, the opportunity, sports stadiums and venues have to wake up their sleeping asset. The two unpack the planning, budgeting, goal setting, and deep strategic work that goes into building not only sports experiences, but entire mixed use destinations and districts. 
     
    Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
    To learn more about BRC: www.brcweb.com

    • 21 min
    How to Tell a Sports Story PT 1: Human Excellence

    How to Tell a Sports Story PT 1: Human Excellence

    In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
    To follow up on her interview with Victoria, Maya talks to Brad Shelton, Vice President of Creative and Story at BRC. Listen in as Brad and Maya discuss why we tell sports stories, how sports teams serve as symbols for humanity and civic pride, and the transformative impact that teams and stadiums have on their communities.
     
    Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
    To learn more about The Bud Selig Experience: https://bit.ly/3wFcIxk
    To learn more about The Las Vegas Raiders Allegiant Stadium Tours: https://bit.ly/3IgdjFw
    To learn more about BRC: www.brcweb.com
     

    • 22 min
    Victoria Taylor: Creating "The Only"

    Victoria Taylor: Creating "The Only"

    Victoria Taylor is Experience Partner to hospitality, tourism, cultural destination, and luxury experience brands. She works with her clients to create unique experiences that impact people, profit and planet whilst proofing for the future. 
    Fascinated with traditional craftsmanship and "maker" based hospitality experiences that delve into the origins of people and place, she has an insatiable curiosity for the exceptional and the unusual. Her unique work has taken her all over the world and as a seasoned keynote speaker, Victoria enjoys events that spark ideas to change things and challenge what always "has been."
    In this episode of Masters of Storytelling, Maya talks to Victoria about the art of designing experiences, how destinations can transform communities, and the courage that’s required to create something truly singular.
    For more information about Victoria, visit:  www.victoriatayl.uk
    For more information about BRC Imagination Arts, visit: www.brcweb.com

    • 48 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Calster 19 ,

Fantastic stories and insights!

There are quite a few podcasts out there on the subject of storytelling but this one stands out. Maya does a brilliant job interviewing some of the most inspiring and insightful storytellers in the world of business, experiential design and strategy. Always entertaining and full of golden take-aways in each episode. I highly recommend you take a listen. You’ll get hooked!

Aurea Ventus ,

My Favorite Themed Ent. Podcast

There are several 'Themed Entertainment' Podcasts out there. Many of them focus on Disney or Universal, which is great in its own right. But 'Masters of Storytelling' focuses on telling the stories behind the storytellers and what drives them in their creativity. Easy to listen to and applicable across many disciplines, this podcast is inspiring and hopeful.

qtsue2 ,

Master of Podcasting

Thoughtful, creative, unique interviews!

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