Matchcast | Digital Marketing Podcast Matchnode Digital Marketing

B2B vs B2C & Search vs Social | Podcast w/ Andy Crestodina – Matchcast Episode 20.0 by Matchnode Digital Marketing

Chris is joined by David Zapata, president and founder of Zapwater Communications. They talk about his company's experience in travel and tourism PR. With topics including some background on Zapwater, the difference between PR and Digital Marketing for Travel instead of other enterprises, how to create and inspire demand for specific, "off-the-beaten-path" locations, and the future of digital marketing in the travel and tourism PR industry.

Chris is joined by Carrie Lannon, public relations leader and chief brand officer at Zapwater Communications. They talk about her experiences in branding from owning her own marketing agency to being in an in-house position overseeing public relations. With topics including how well top fashion brands build and defend their image to what is really important to millennial consumers today.

Chris is joined by Nate Azark, of 12 Line Studio, to talk about art, design, and conversion. They chat about Nate's start as an artist, his transition from analog to digital design, his thoughts on art versus design in general and whether art needs to be sacrificed for conversion, and what trends Nate sees coming over the next ten years.

Find this episode on our blog: http://www.matchnode.com/blog/art-design-conversion-w-nate-azark-matchcast-episode-16-0/

Chris is joined by Ryan Evans, co-founder at Tend.io, to chat about web analytics. They chat about why analytics and data matter and what are keys areas for improving how platforms help business owners understand their customers.

They dive into making analytics easier to understand, developing cross-device and cross-browser analytics, and whether or not this is creepy. Even the FTC is commenting on the pros and cons of cross device tracking.

Find this episode on our blog: http://www.matchnode.com/?p=4064&preview=true

Communication can make or break an agency relationship. How much communication should there be at the start of a new client relationship? How often should you follow up with the client once you are 'in sync'? What happens when the team you are working with changes? And what tools are available to facilitate cooperation? Brian and Chris tackle the answers to these questions in this new episode.

Find this episode on our blog: http://www.matchnode.com/?p=4050&preview=true