Matt is a veteran technology marketing leader with more than 25 years of experience in brand, digital marketing, demand generation and revenue management, customer experience and corporate communications. Matt is the CMO of Forcepoint a cybersecurity technology organization, where he leads the company’s global marketing organization that includes brand management, corporate communications, events marketing, digital and web marketing, revenue and field marketing, and sales enablement. Matt has been named among the top 20 most influential CMOs by Forbes. In this episode, Matt shares some of his proudest career achievements, where he experiences his a-ha moments, and how to create a culture that pushes the status quo.
[2:00] Matt shares why he is so fond of his hometown of Linz, Austria.
[3:05] What attracted Matt to marketing
[6:00] Matt discusses how great marketers are conceptual on one hand and quantitative on the other.
[10:40] How Matt continues to advance his skills at the executive level
[13:50] Matt sees meetings as a place to have conversations and ask deep and meaningful questions.
[16:25] What is Matt proud of?
[20:30] Matt doesn’t believe in sponsorship for sponsorship’s sake. You need to be intentional with your brand connections by building use cases with them.
[24:10] We have the opportunity to leverage more tools, more people, and more expertise.
[25:10] How to get the attention of someone and hold it.
[26:55] Where Matt goes to experience his a-ha moments.
[32:30]Marketing is not open-heart surgery. If you make a mistake that’s OK.
[33:30] Why our biggest drivers of growth come from failure.
[34:20] There are five roles that the CMO must take on; which one of the five is the most important to Matt?
[39:40] How Matt finds a work-life balance.
[45:10] Why embracing technology is key to becoming a world-class marketer.
[47:15] The strategic skill gap that many marketing leaders face today.
[51:45] The key differentiating factors between B2B and B2C marketing.
[54:00] What’s next for Matt?
Mentioned in This Episode:
Matt on LinkedIn
Originals: How Non-Conformists Move the World, by Adam Grant
“The 5 Roles of the CMO,” by Jennifer Veenstra on Deloitte