Maven Interviews Maven Interviews

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https://archive.org/download/011MavenInterviewsJeffRoth/011-MavenInterviews-JeffRoth.mp3

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Bob and Andrew chat with the founder of Cloudscape Comics

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Bob and Andrew chat with Steve again this time about the effects of technology on productivity.







Steve Dotto is a Canadian Tech Legend...















We talk about Steve's speaking gigs. He loves to do public speaking and is a performer at heart. His passion is to stand in front of an audience and speak at conferences.







Steve doesn't love technology but he is passionate about how technology affects us.







The Baby Boomers have to deal with rapid change as society adopts social media and technology.







Steve talks about the new buzzwords today... digital immigrant and digital native. Steve says that people aren't digital immigrants if they didn't volunteer or buy-in. We are digital refugees.







Steve says the internet is a place, not a thing. It is part of society and if you ignore it you will be left behind.







Bob says that if you don't know how to use email or social media you are illiterate. Even though they can read and write.







Steve says relationships can happen in any medium. How can you define what is real? Digital communications is another medium and it is just as real as any other. Social Media goes right down to the essence of being human. People crave connection to others and to communicate. 99% of all conversation is mundane and the same percentage of profound content is in digital as is not.







Steve says that if you are going to curate news and information on social media, you should add context and analysis. Add some value to what you're sharing.







Bob asks if Steve believes that Technology has improved our productivity?







Steve brings up the speed at which information doubles. The world's information is doubling every couple of years. The average person is writing volumes of information in the form of email, social media posts, etc.







The very platforms that we use in order to improve our productivity are making most of us less protective.







Steve brings up the example of how to use email too, cc and bcc fields. Most people were never taught how to properly use them.







Steve has been doing a series of workshops on productivity in Vancouver and is now putting together online courses and products that help people become more productive.







It takes 7 minutes to get into the productive zone when you're working but it only takes a split second to get knocked out of the zone with a distraction. Steve talks about tools and techniques that people use to stay in the zone.







Palmadoro Technique







People are not able to multitask... it is equivalent to drinking two or three beers. When people are texting and driving it doesn't work out well.







Andrew brings up the Getting Things Done concept of "Open Loops".







Steve says that open loops are the reason we need to have a trusted system. We need to stop using our brains to keep track of all these open loops. Put them somewhere safe where you can trust that they will be taken care of. There are tools and technology that can help you with that.







Steve likes Boomerang which is Gmail plugin that allows you to assign emails a date where they will resurface at the top.







Mailbox is a great iOS app and Dispatch is the latest one that has risen to the top of Steve's productivity tool list. Steve likes dispatch because of its Snippet feature which allows you to use keyboard macros. Text expander or Phrase Express are great apps for your Mac or Windows PC.

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We have the Linked In Rockstar and two-time Forbes Top 50 list. A social media pioneer, Mike O'Neil is the founder of Integrated Alliances - the world's first Social Media consulting firm. Internationally acclaimed Linked In expert and futurist.







Mike talks about how he was at Rock N Roll Fantasy Camp and how that experience influenced him.







Bob asked if the ability to groove with Rock and Roll is a prerequisite for being a good CEO. Mike talks about a good book called Rock Your Business.







Bob said that one of the great things about Rock and Roll and Social Media is the Story Telling.







Bob asks Mike what he thinks is the best way to get started with Linked In.







Mike talks about Linked In being the safest bet in Social Media. People who don't participate in other networks will join Linked In because it is more professional.







Mike gives us a good routine for Linked In.







Assuming you've already built your profile spend 15 minutes in the morning, 15 minutes at lunchtime and 15 minutes in the evening.







Andrew asks what do you do during the 15 minutes?







Start with your inbox and a couple of groups. Look back at previous conversations and follow up.







Mike talks about the paid features of Linked In.







Bob asks at what point do you try to close the sale on Linked In.







Mike says there isn't a straight answer. You don't sell at all ever if you know the person doesn't need the product. If you already know the person has a need for your product you can offer it to them.







Mike talks about NUDE marketing...







Bob asks Mike how to get connected with a CEO or decision-maker on Linked In.







Mike says that finding a coach within the company to help you connect with them. He said beer usually helps get this done quicker. Mike looks on Linked In for common interests with the people he wants to connect with. If you can find a common passion then you will gain rapport with them quickly.







The sales process has changed and 2/3 of the sales process is over by the time you get the first call from a client. The research is being done online instead of in the store showroom.







Bob asks how Linked In fits into this sales process?







Linked In is seen as a trusted partner with many businesses. Mike talks about how Linked In isn't quite there yet to be used as a CRM. Mike is impressed with Infusionsoft and believes it is the best tool at the moment.







Mike believes that the future of Social Media will be Dashboards that integrate with all the social networks. The Dashboards will pay for the data much like cell networks pay for access to other networks.







Mike says Nimble is the closest tool to this concept at the time







We talk about the connection limit and how to use groups to expand your network further.







We chat about holding Meetups in the back of a bar (like The Bunker Project).







Andrew asks what is the best way to optimize your Linked In profile if you're in sales.







Mike says that everything from the summary and up is the most important. Have a call to action and make it like a conversation. Your picture is super important as well. It should be a very professional shot and not a mugshot.







Connect with Mike at www.mikeisonline.com

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Bob and Andrew chat with Tod Maffin about Reputation Management.







Tod Maffin joins us on Maven Interviews for another great episode. Our first repeat guest on the show. Check out the first interview with Tod on Viral Content marketing.







Tod is half stand-up comic and half performance artist and can bring people to his feet at events as early as 7 am.







Reputation management is very important to businesses today because they need to know how to handle an attack. By attack, Tod isn't referring to a physical attack against corporate property or staff but rather negative comments that can damage a companies reputation.







Part of what Engage Q does is help you make sure your company doesn't get attacked but no matter what you do you will eventually get attacked.







Tod tells us how he was attacked by the internet back when he hosted a podcast called How To Do Stuff. This podcast was the 11th podcast ever! He interviewed people about how to do interesting things. One of the episodes he did was how to get upgraded to business class without paying for a ticket. He said this trick would only work on flights that were completely full and if you get on the plane at the last minute. He explains in detail how this works. Very interesting.







He ended up getting a lot of funny comments at first but it got ugly shortly after that.







This experience helped him develop his SWARM technique.







S - Speak like a human







Don't speak to people in grandiose terminology. Speak as you would actually speak to someone. If you speak like a human you can usually diffuse the situation.







W - Win-Win







People want something to happen when they complain. So give them something.







A - Avoid a public fight







Don't get into a tit for tat. Take the conversation offline asap.







R - Right the Wrongs







If someone says something that is inaccurate don't hesitate to correct the record.







M - Make Friends







Follow up afterwards and make sure to show them that you remember their complaint and have taken steps to improve.







Bob asks how can you educate management to pitch them on the importance of reputation management?







Tod said that the best way is to scare them with case studies.







Tod put together a website that has aggregated a ton of case studies. Check it out at http://www.casestudiesonline.com.







Who should be taught how to manage the companies reputation? The owner? Sales people?







Tod said that any person that is going to be dealing with the public should be trained on reputation management.







About Tod Maffin:







President of engageQ, a digital marketing training and consulting firmNational technology columnist for CBCAuthor of three books







Speaks to more than 40 conferences around the world each yearFounder and CEO of MindfulEye, a multi-million dollar artificial intelligence firm







Tod has a few projects on the go. He is currently writing a new book and every summer he does an online training class throughout August. He is giving us a special discount for Maven Interview listeners. Use the promo code 'Maven' to get the discount.

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Bob and Andrew chat with Kemp Edmonds about Social Proof.







Kemp Edmonds is the former president of the Vancouver Social Media Club, Sales Engineer at Hootsuite, and a Great Event MC. Kemp is a husband and devoted father and is joining us today from his backyard enjoying the sun. He loves Vancouver and wouldn't want to live anywhere else.







We have a brief talk about beards and beard art.







Social Proof:







As people post on Social Media and like posts it generates social proof.







Bob asks if Social Proof is another way of saying Word of Mouth? Kemp says it is an evolution of word of mouth.







Andrew asks if Kemp believes that a thought leader or well-respected individual liking a post would be Social Proof. Kemp doesn't believe in celebrity culture and he thinks that celebrities posting or liking a post on Social Media is more of an advertisement or an endorsement than Social Proof. Credibility is important when looking as social proof. If the person has nothing to gain by posting then that increases the level of Social Proof.







If you have a lot of people that follow and like you on Social Media they will defend you if someone tries to troll you. Kemp gives us an example of how he experienced just that.







Andrew asks if getting a lot of comments on a blog post is genuine social proof? Kemp says that it definitely could be an indicator that you have a viable and interactive community. But if the comments are all from Trolls or comment spam then it of course doesn't mean anything.  Bob says that the ratio of viewers to comments is usually quite large. There are a lot of lurkers on the internet.







Kemp said we should talk about the bright side of this technology and how it can revolutionize and humanize our world. He likes that we like to talk about Trolls and that we may have a future in reviewing Youtube comments.







We talk about Star Trek and the borg. Is Google the Borg or Facebook? Kemp said Facebook surpassed Google in Borg Status.







Bob asks what Kemp thinks are the positive sides of Big Data?







Kemp said that you are the only person that has control over what you put on the internet. Your privacy is in your own hands. Big Data has the potential to offer people customized offers and improve the information your exposed to.







Social Media is like the force... it can be used for good or evil.







There is an opportunity for people to make a difference in their lives if you go for it. Kemp said that what keeps him going is a constant desire to learn.







Bob said Nerds have taken over and grabbed power and they should remember what it was like to be the underdog and not bully everyone else.







Kemp is passionate about the convergence of technology with human behaviour and motivational psychology and Big Data. The games people are playing that integrated with Facebook are collecting tons of data on how people react to 1's and 0's.







Bob talks about the endorphin rush people get from interaction on social media.







Is Klout important? Bob asks if Klout is important and Kemp said it is as important as you make it.







Andrew asks how Kemp feels about terms like "Return on Engagement" or "Return on Influence" ? Short answer... Garbage! Listen to the show to hear the long version...







Is Social Media a campaign? Kemp said social media is a communications medium and is not a campaign because it never ends.