Maximising Customer Lifetime Value. Connected with Pragmatic Solutions. Episode #1: Optimove

How is AI changing the role of B2C marketers in iGaming? What impact does personalised engagement have on customer lifetime value?

Motti Colman, VP Revenue at Optimove, joins us to explore these topics and more in the first episode of “Connected with Pragmatic Solutions.”

Chapters

• 00:00:00 Introduction to Optimove and Connected Podcast
• 00:01:09 Core Problems Optimove Solves for Gaming Operators
• 00:02:07 Business Impact and Cutting Through Market Noise
• 00:03:50 Competitive Differentiation and Market Position
• 00:05:01 Data-Driven Foundation and Customer Understanding
• 00:08:13 Real-Time Marketing and Historical Data Integration
• 00:10:13 AI Capabilities and the Positionless Marketer
• 00:12:53 Success Stories with Major Operators
• 00:14:48 PAM Integration and Technical Implementation
• 00:17:39 Regulatory Compliance and Responsible Gambling

Optimove is a CRM powerhouse that helps iGaming operators maximise customer lifetime value through smarter, personalised engagement. Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry.

Hosted by our CEO, Ashley Lang, the new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape.

More at www.pragmatic.solutions/connected