Maximize SEO Effectiveness with Google's EEAT Guidelines

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines—the handbook that real people use to evaluate the quality of search results.

Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience.

If you're using AI to save time, these are the items you would want to add to your AI-generated content to rank better with Google.

It boils down to writing good content and then being transparent about who the author is. Google wants to know the person that's writing this content is a legitimate source of information.

Mentioned In This Episode

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Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them - Semrush website

Taking the ‘OH NO!’ Out of SEO - Lauren Gaggioli on the Creator News Live show

Semrush Authority Score - Tool

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Join our SEO 101 Meetup

​Want more people to find your podcast, not just hear about it? Join podcast expert Dave Jackson and SEO guru Matt Diamonte (from heytony.ca) for a live webinar where you’ll learn how to use SEO to grow your podcast audience—without needing to be a tech wizard. You’ll discover practical ways to get your show ranking higher in Google, attract more listeners, and make your podcast easier to find than ever.

Monthly Meetup

Podpage Keeps Getting Better

As your podcast grows, managing incoming messages becomes crucial. Message category routing directs inquiries to the right team member based on the listener's selected category, ensuring prompt and efficient responses. You can make your own categories and route them to the proper email address. COOL! Build your website is less than 10 minutes with NO CODING.

Podpage

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OP3 - https://op3.dev/privacy