168 episodes

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.

Maximize Your Social Influence with Neal Schaffer Neal Schaffer

    • Marketing
    • 5.0, 28 Ratings

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.

    168: What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]

    168: What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]

    Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of...

    • 45 min
    167: How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities

    167: How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities

    How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to...

    • 23 min
    166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]

    166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]

    John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his...

    • 22 min
    165: Influencer Marketing During COVID-19: Still Worth the Investment?

    165: Influencer Marketing During COVID-19: Still Worth the Investment?

    You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of...

    • 23 min
    164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]

    164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]

    For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified...

    • 44 min
    163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social

    163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social

    One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid...

    • 27 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

wilcoxaj ,

Neal is the man for the job!

When the foremost thought leader in enterprise social media hosts a podcast, I listen. I can't think of anyone I'd rather have leading the charge.

Listen up - you won't regret it.

MikeGtechman ,

Generating leads with Facebook Episode 110

Loved being able to participate with Neal in this podcast episode where we were able to talk about the opportunities and potential for generating leads for a business from Facebook. Great time discussing this and like all of Neal’s podcasts they offer tremendous value.

StuKrew ,

Spot On!!

Thank you for this great content Neil! It’s uncanny how relevant and timely each episode/topic is in terms of the information our organization needs to hear as we focus more on our content and digital marketing initiatives.

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