Maximizing Guest Reviews: Strategies for High Ratings with Riley Goldman of Beachside Vacation Rentals

In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Riley Goldman, CEO and co-founder of Beachside Vacation Rentals.
Together they explore: 

• Riley’s career journey
• Scaling a vacation rental business
• The power of networking
• Managing guest reviews
• Using AI for improved guest experiences
• Using market data for realistic income projections
• The benefits of DSCR loans for investors

Riley Goldman is the CEO and co-founder (Oct 2021 - Present) of Beachside Vacation Rentals, a locally owned and operated vacation rental management company headquartered in downtown Cocoa Beach, Florida. With a focus on exceptional guest experiences and comprehensive property management, Riley’s leadership has driven significant growth and success for the company.
This episode is sponsored by Streamline.
Episode Highlights: 
[01:49] Riley emphasizes the critical importance of networking for property managers seeking growth, arguing that it yields invaluable, albeit often unquantifiable, returns on investment. He suggests that individuals should approach networking with the mindset of providing help rather than seeking immediate benefits. By engaging sincerely and without ulterior motives, such as hoping for referrals, one can cultivate meaningful relationships. Riley shares an example of a 45-minute conversation with a realtor that, despite not leading to an immediate outcome, resulted in a valuable referral shortly afterward. His key takeaway is to network generously and with an open mind, as unexpected connections can lead to significant opportunities.
[04:37] Riley discusses his strategic approach to managing guest reviews, highlighting the role of the SuiteOp app in facilitating real-time feedback. By allowing guests to submit reviews upon checkout, the process has become streamlined and efficient, contributing to the acquisition of approximately 300 new Google reviews since May. Additionally, he underscores the impact of social responsibility by partnering with a local environmental organization. For every five-star review, his company donates a dollar to support the health of the Indian River, thereby incentivizing guests to leave positive feedback while fostering community engagement. This dual strategy not only enhances the company’s online reputation but also aligns with Riley's personal commitment to environmental stewardship.
[07:07] Riley highlights the transformative use of AI in managing guest reviews and improving operational efficiency. By automating the response to reviews and analyzing feedback for improvement opportunities, his company has significantly reduced response times and enhanced service quality. For instance, AI-generated tasks help the team address guest suggestions, such as increasing kitchenware, before issues can recur. This technology integration allows for real-time monitoring of guest satisfaction and swift action on necessary improvements, showcasing how AI can elevate operational capabilities in property management. Riley credits his business partner for the successful implementation of these technological solutions, illustrating the collaborative nature of their operation.

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