Your Brand Amplified

Anika Jackson, Bleav

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.

  1. Revolutionizing Organic Growth in the Age of AI: Farzad Rashidi’s Blueprint for Lasting Digital Authority

    -13 Ч

    Revolutionizing Organic Growth in the Age of AI: Farzad Rashidi’s Blueprint for Lasting Digital Authority

    Farzad Rashidi underscores a major shift in the world of digital marketing, emphasizing that search engines and AI-powered tools now prioritize external validation over traditional keyword optimization. He highlights the growing importance of branded mentions and third-party references—such as listicles and independent product reviews—in boosting a company’s visibility and credibility in search results generated by large language models like ChatGPT and Google’s AI overviews. According to Farzad, the frequency and authenticity of these mentions across reputable sites play a decisive role in how brands are perceived by both search algorithms and potential customers. He advocates for a comprehensive strategy that combines the creation of high-quality content with a robust outreach operation focused on building relationships and earning authoritative citations. Farzad’s approach recognizes that effective online reputation management now involves being present and positively referenced across a network of trusted platforms, not just a brand’s own website. This methodology not only drives organic traffic and strengthens SEO but also helps future-proof businesses against the evolving criteria set by AI-driven search technologies. If you're looking to elevate your digital presence and stay ahead in the changing search landscape, Farzad invites you to explore the solutions and resources they offer at Respona. By leveraging Respona's AI-powered, human-assisted outreach platform, efficiently secure the authoritative mentions that matter most—amplify your reputation and drive growth in an increasingly competitive marketplace. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    39 мин.
  2. Turning Travel Frustration into Innovation: Shane Lindsay’s Real-World Solution for the Modern Professional

    -1 ДН.

    Turning Travel Frustration into Innovation: Shane Lindsay’s Real-World Solution for the Modern Professional

    Shane Lindsay’s professional evolution is a testament to adaptability and vision in the face of changing landscapes. Emerging from a lifelong career in agriculture and branded beef, Shane became a pivotal figure in the introduction and growth of American Wagyu beef, identifying untapped opportunities and building bridges between American and Japanese markets. His story demonstrates how deep industry knowledge and an innovative mindset can lead to the creation of entirely new product categories and lasting business impact. Motivated by decades of travel and the constant struggle to maintain productivity on the road, Shane pivoted toward solving a universal pain point for remote professionals. Through tireless development with his son Jason, he created the Ramble Travel Trunk—a portable, fully equipped office solution designed to eliminate the compromises of mobile work. Their attention to user experience and practical design has set a new standard for remote productivity, addressing the real needs of digital nomads, business travelers, and professionals engaging in longer-term stays away from their home offices. If you're seeking to elevate your work-from-anywhere experience, visit Ramble to learn more. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    45 мин.
  3. Building Empathetic Enterprises: Andy Sitison’s Vision for Human and Earth-Centric Innovation

    -2 ДН.

    Building Empathetic Enterprises: Andy Sitison’s Vision for Human and Earth-Centric Innovation

    Andy Sitison, CTO of Share More Stories, is pioneering a movement to infuse empathy and authenticity into the rapidly evolving landscape of AI and business technology. In his featured podcast appearance, Andy shares how he harnesses advanced AI tools not simply for data crunching, but to genuinely listen to and amplify the voices of real people within communities and organizations. Through his innovative approach—combining large language models, emotive scoring, and advanced storytelling analytics—Andy demonstrates that fostering genuine human connection can unlock profound business insights, drive positive change, and strengthen community trust. Moreover, Andy spotlights an urgent need for ethical considerations at the intersection of tech and society. He underscores that as our reliance on data centers and automation grows, so does our collective responsibility to weigh the environmental impacts and ensure human agency remains central. Rather than allowing technology and profit motives to define our future, Andy urges leaders to consciously elevate both human wellbeing and planetary health throughout organizational decision-making. He stresses that empathetic AI—created with ethical foresight—can become a force for good, provided we make these values core to our strategies from the outset. As we stand at this pivotal moment of technological transformation, Andy’s message is clear: Humans matter, and the Earth matters. We can no longer afford for these priorities to be afterthoughts in our race for innovation. Visit Share More Stories to discover actionable ways your organization can center people and the planet—harnessing technology not just for efficiency, but for building a more compassionate, sustainable, and impactful future for all. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 мин.
  4. Awakening the Modern Seeker: Seth Stewart on Healing and Leadership in Shifting Societies

    -5 ДН.

    Awakening the Modern Seeker: Seth Stewart on Healing and Leadership in Shifting Societies

    Seth Stewart’s remarkable journey took him from performing on the world’s biggest stages to embarking on a seven-year spiritual odyssey that reshaped his identity and purpose. After his tenure in hit Broadway shows like Hamilton, Seth felt a deep calling to leave the spotlight behind and seek meaning beyond his public persona. During this transformative period, he immersed himself in nature, traveled extensively, practiced primitive living skills, and devoted himself to self-inquiry and healing. Through this process, Seth learned to listen to his internal compass and dedicate his work to helping others discover their authentic path. Central to Seth’s current mission is the True Kings Academy, a community dedicated to empowering men through healing, leadership, and authentic connection, as well as Performers Edge, which mentors the next generation of artists. Seth’s approach weaves together spiritual grounding with practical advice, helping others balance self-realization with real-world responsibilities—such as financial stability and community service. His story highlights the importance of self-reflection, gratitude, and resilience, while encouraging men to be anchors of light in their families and communities. If you’re seeking inspiration or practical tools for your own journey, check out Seth’s new book, Follow Your Vision, Live Your Truth, where he shares his powerful insights and exercises for personal growth. For more on Seth’s work—visit his website and discover how you, too, can follow your heart, ground your vision, and ignite positive change in the world. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 мин.
  5. From Pain to Purpose: Michael Leung on Changing Lives with Real Solutions for Seniors

    -6 ДН.

    From Pain to Purpose: Michael Leung on Changing Lives with Real Solutions for Seniors

    Michael Leung’s business philosophy centers on building genuine human connections, especially with communities that are often underserved by mainstream technology. He goes beyond the conventional sales approach, personally visiting seniors in their homes to ensure they understand and are comfortable with his Flow Group products. By doing so, he creates a trustworthy environment where clients feel valued and supported, transforming customers into advocates who help spread his mission organically. This approach has fostered remarkable loyalty—many seniors experience emotional, life-changing moments, such as regaining their hearing, all with Michael’s guidance and genuine care alongside them. His commitment to grassroots, hands-on engagement isn’t just a business tactic. It’s a core part of his belief in truly making a difference in people’s lives. Michael resists impersonal, mass-market platforms, focusing instead on word-of-mouth growth and direct, face-to-face support. For him, technology should empower and restore dignity, and his determination to offer an accessible, user-friendly solution makes his impact on the senior and differently-abled communities truly profound. If you want to learn more about Michael Leung's socially impactful mission and how his innovative products can make a difference for you or someone you care about, visit his website here. Discover the story, the technology, and the support that are changing lives every day. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    34 мин.
  6. The Pause Principle: Cynthia Kane's Secrets to Mindful Communication and Meaningful Interactions

    5 НОЯБ.

    The Pause Principle: Cynthia Kane's Secrets to Mindful Communication and Meaningful Interactions

    Cynthia Kane’s insights into communication stem from a process of self-examination and transformation, leading her from a career in book editing to a calling centered on mindful speech. Recognizing the profound effect language has on both relationships and self-identity, Cynthia developed programs and mentorships to help others experience the same shifts she achieved through Buddhist principles and conscious communication. Her approach addresses the growing demand among professionals who find themselves burned out, showing that the way we communicate not only shapes our external world but also our inner wellbeing and success. Central to her method is the belief in creating brief, meaningful pauses before responding—especially in emotionally charged moments. By teaching practical tools such as breathwork and short mindfulness rituals, she empowers individuals to ground themselves and shift from reactivity to intentionality. This accessible, practice-driven philosophy is especially relevant for busy professionals, showing that genuine change need not require dramatic time investments, but rather, a commitment to small, consistent acts of awareness woven into everyday routines. If you want to experience a more peaceful, purposeful way of communicating and living, explore Cynthia Kane’s transformative tools and teachings. Visit her website for resources, programs, and to discover her book, The Pause Principle: How to Keep Your Cool in Tough Situations, a guide to staying calm, present, and connected—even when life feels overwhelming. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    40 мин.
  7. The Curious Advantage: Jon Bassford’s Blueprint for Modern Leadership and Efficiency

    4 НОЯБ.

    The Curious Advantage: Jon Bassford’s Blueprint for Modern Leadership and Efficiency

    Jon Bassford underscores the vital role of curiosity in today’s rapidly evolving business landscape. He emphasizes that operational curiosity—an ongoing willingness to evaluate and refine workflows—is key to thriving amid challenges like AI integration, remote teams, and shifting workplace expectations. Rather than chasing complexity, Jon advocates for organizational tools and processes that prioritize simplicity, seamless integration, and measurable efficiency, drawing inspiration from agile tech startup methodologies that champion constant iteration and improvement. His focus extends to building teams defined by a problem-solving mindset. For Jon, the ideal team member does not settle for I don’t know, but actively researches, experiments, and communicates solutions—even when the recommended answer involves seeking outside expertise. Transparent communication, ownership, and a culture of collective problem-solving are central to sustaining participatory, resilient organizations that can adapt and flourish through change. To put these powerful principles into action and foster curiosity-driven transformation within your own organization, visit his website. Discover actionable resources, insights, and opportunities to reimagine your team's operations, cultivate a participatory culture, and lead with curiosity at the core. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 мин.
  8. Mastering Digital Evolution: Nick Cawthon on AI Adoption and Organizational Growth

    3 НОЯБ.

    Mastering Digital Evolution: Nick Cawthon on AI Adoption and Organizational Growth

    Nick Cawthon strongly advocates for organizations to take a deliberate, structured approach when adopting AI—especially within UX and product design teams. He warns against the pitfalls of simply providing sophisticated tools without proper onboarding or contextual support. Without collaborative training, mentorship, and transparent change management, teams can become frustrated and fail to realize the true value that AI can bring to their workflows. It's not enough to enable access to AI; real progress happens only when organizations create the infrastructure for learning, experimentation, and the normalization of using new technologies as a collective effort. Central to Nick’s philosophy is the need for tailored training—models should be developed with context-specific workflows and guided error analysis so that generative tools quickly learn and adapt to the nuances of each organization. This customization ensures that AI delivers meaningful efficiency gains instead of becoming another source of friction. Nick believes that empowering individuals in this way, rather than forcing blind reliance on out-of-the-box automation, is the key to sustainable digital transformation and organizational resilience. To help UX and product design teams navigate this shift, Nick has developed a specialized AI adoption readiness assessment that identifies strengths and areas for growth. He invites organizations and individuals to ensure their teams are fully prepared for the future by using their assessment tool. Take the survey and discover actionable insights and a clear path to upskill, adapt, and lead in a rapidly changing digital era. For the accessible version of the podcast, go to our Ziotag gallery. We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 мин.
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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.

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