362 episodes

This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.

Copywriters Podcast David Garfinkel

    • Business
    • 4.9 • 89 Ratings

This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.

    AI In The Trenches, With Aaron Gentzler

    AI In The Trenches, With Aaron Gentzler

    If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had training and advocating for younger copywriters.

    Just as important, he’ll let you know what he has seen that spells bad news for people trying to get their foot in the door in the first place. Plus, he shares in-the-trenches insights about what works and what doesn’t work with stories in copywriting.

    My book, The Persuasion Story Code
    https://www.amazon.com/dp/B0CFD2KXNQDownload.

    My 10 Rules Of Copywriting Mentoring

    My 10 Rules Of Copywriting Mentoring

    This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners.

    I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?”
    I’ve decided to come clean. It’s never been a secret, but now that I think about it, I just don’t talk about it all that much. In dribs and drabs, sure.

    But never the full monty. Until today.

    Today’s show is for two types of people:

    First, anyone who’s interested in the kind of mentoring I do and might want to bring me on as a mentor.

    But second, anyone else who mentors copywriters or wants to.

    Look, there are far more people who want to be mentored than I’ll ever be able to work with one-on-one.

    So if you can take my 10 rules of copywriting mentoring and put them to use with your own clients, have at it. This is an open invitation.

    To learn more about my mentoring, go to: https://garfinkelcoaching.com
    Download.

    Response-Boosting Pre-Launches, With Brenna McGowan

    Response-Boosting Pre-Launches, With Brenna McGowan

    These days, more than ever before, it’s not merely
    optional that you stand out in the marketplace. For
    the listeners of this podcast, that is true whether you’re
    a copywriter, a marketing consultant with a specialty,
    or a business owner.

    You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more so every day. You want to be known for something specific.

    In the best of all possible worlds, you want to be the “go-to” person for what you do.

    Brenna McGowan, who is our returning champion today, figured that out and did something about it. Even though what she does is relatively innovative and not the most crowded part of our field, she found a way to stand out, big-time.

    Brenna’s specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. That’s what she told us about when she was on the show a couple months ago.

    But now she’s back to talk about a multi-day virtual event she hosts every few months, called “Behind the Launch.” It’s pretty exciting and she’s agreed to reveal a lot on today’s show.

    To get Brenna’s pre-launch cheat sheet and get on her list, to find out what she’s up to and get advance notice of her next event, go here:

    https://brennamcgowan.co/cheatsheet/
    Download.

    Joe Sugarman Seminar Highlight Reel - Old Masters Series

    Joe Sugarman Seminar Highlight Reel - Old Masters Series

    One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.”

    Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of advertising. It’s a very easy book to read, but it is chock-full of detailed, high-powered value.

    Today, as we continue our streak of Old Masters Series episodes, we’re going to talk about the book and talk about Joe.

    The good news is, the whole book is available for less than half of what I paid for it in 1999. And I marvel at how much good stuff he was able to get in there.

    We’re going to cover some of his most important points today.

    Resources:

    (same book, new title, better price):

    The Adweek Copywriting Book, by Joe Sugarman:
    https://www.amazon.com/dp/0470051248

    My new book, The Persuasion Story Code:
    http://shorturl.at/pzAEQDownload.

    The Unspeakable Power Of Envy

    The Unspeakable Power Of Envy

    Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people.

    That emotion is: Envy.

    It’s controversial, because there are so many prohibitions against it.

    We’ll talk about those today.

    But it’s also widespread, from solopreneurs to marketing from the largest corporations in the world. Some observers have suggested, for example, that Apple is expert in making its products objects of aspirational desire by creating envy, subtly, in its ads.

    We have a lot more examples of envy in marketing, some of them very concrete, in today’s show.

    To find out more about coaching: https://garfinkelcoaching.comDownload.

    The Seven Stories In Blockbuster Promotions, with Henry Bingaman

    The Seven Stories In Blockbuster Promotions, with Henry Bingaman

    How do you put together a seven, eight or even nine-figure promotion?

    (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has written a promotion that took in more than $100 million.)

    But in fact, there are precious few copywriters who have done all this and will tell you how. However, our special guest today is one of the few who can, and will—and he’s Henry Bingaman.

    All told, Henry’s copy has generated well over $300 million. He’s written blockbusters for Newsmax, Natural Health Sherpa, and Money Map Press, as well as other top publishers.

    And just as important to me, Henry is both trusted and feared by those at the top.

    I can’t think of a better way to demonstrate trust than by what top copywriter Marcella Allison said: “I practically have Henry Bingaman on ‘speed dial’. Seriously. Whenever I’m faced with a difficult choice, or major business or career decision, he’s the first person I reach out to!”

    And as for fear, it’s the right kind. The legendary late Clayton Makepeace said, “Henry is on the short list of copywriters I would never dream of going up against. He really is that good.”

    So now you know a little about Henry. But what you’re going to hear about on today’s show is Henry’s awesome Seven Stories method for writing powerful, long-lasting, chart-topping sales letters and VSLs.

    Free bonus from Henry: “8 Questions To Discover Your Big Idea”

    https://www.henrybing.co/idea/

    Download.

Customer Reviews

4.9 out of 5
89 Ratings

89 Ratings

Travel Business Success.com Radio ,

Copywriting Coaching with Heart, Soul and Proven Profits

David, Nathan and his guests share a depth of insights, tips and proven copywriting advice that inspires, educates and reminds us what captures the minds, hearts and wallets of people we want to persuade.

Not only is David a great teacher, but also a fun personality to listen to and learn.

Highly recommend.

JNG2117 ,

Can’t believe it’s free

This podcast is so insanely valuable. After just a few episodes my copy is improving so much and I have a much clearer understanding of what I’m aiming to do with my copy. the amount of information shared is super generous and I’m so happy I found this show.

Noel Davila ,

Excellent podcast

You know a podcast is great when you find yourself literally taking notes every episode. I’ve been a copywriter for 10+ years, but I’m still learning. This podcast is an amazing resource.

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