58 min
MB 258: The Gifting System That Generates a 10X Return – With John Ruhlin Financial Freedom with Real Estate Investing
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- Investing
Without the high-net-worth individuals who put money in our deals, we wouldn’t have a syndication business. And yet, most of us are terrible at showing our appreciation to the passive investors we work with. When a deal goes through, we send them a mug or hat with our logo on it and call it a day. But does that reflect what the relationship is actually worth to us? Is there a better way to do gifting?
John Ruhlin is the Cofounder of Giftology Group, a strategic gifting consultancy that helps sales leaders, business owners and executives unlock loyalty and turn clients into raving fans. He founded Giftology Group in college to market Cutco Cutlery as a high-end corporate gift to companies of all sizes, and today, John is the #1 distributor in Cutco’s 60-year history. John is also a sought-after keynote speaker and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.
On this episode of Apartment Building Investing, John joins cohost Garrett Lynch to explain how he came to dominate the Cutco leaderboard using gifting to build relationships. He introduces us to the giftology system, describing how he leverages generosity to turn his best clients into salespeople and raving fans. Listen in for John’s insight on how much to allocate for gift-giving and learn how YOU can get a 10X return by investing in the people who make your business profitable.
Key Takeaways How John came to dominate the Cutco leaderboard
Learned relationship-building from mentor Paul Sent gifts to land meetings with big-time CEOs
John’s insight on the value of relationship-building
Make decisions emotionally, justify with logic Gifting = mechanism for generating emotion
John’s concept of a return on relationship
Initial $7K investment in gift to Cameron Herold $25K over 10 years = 50X return on relationship
The key ingredients of John’s giftology system
Include handwritten note, name family members Personalize gift and be intentional about timing
What makes John’s giftology system work
Generates like, trust and keeps top-of-mind People crave human-to-human relationship
How much a business should allocate toward gift-giving
Reinvest 5% to 15% of net profits in relationships Invest in people already work with at some level
Why giftology requires a long-term commitment
Genuine generosity vs. manipulation tactic Turn best clients into salespeople
John’s top examples of the benefits of giftology
Invited to appear on Gary Vaynerchuk show 107% increase in referrals for John Bowen
Connect with John Ruhlin Giftology Group
Download the Giftology System
Email john@giftologygroup.com
Resources Join the Nighthawk Equity Investor Club
Learn More About Michael’s Mentoring Program
Giftology: The Art and Science of Using Gifts...
Without the high-net-worth individuals who put money in our deals, we wouldn’t have a syndication business. And yet, most of us are terrible at showing our appreciation to the passive investors we work with. When a deal goes through, we send them a mug or hat with our logo on it and call it a day. But does that reflect what the relationship is actually worth to us? Is there a better way to do gifting?
John Ruhlin is the Cofounder of Giftology Group, a strategic gifting consultancy that helps sales leaders, business owners and executives unlock loyalty and turn clients into raving fans. He founded Giftology Group in college to market Cutco Cutlery as a high-end corporate gift to companies of all sizes, and today, John is the #1 distributor in Cutco’s 60-year history. John is also a sought-after keynote speaker and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.
On this episode of Apartment Building Investing, John joins cohost Garrett Lynch to explain how he came to dominate the Cutco leaderboard using gifting to build relationships. He introduces us to the giftology system, describing how he leverages generosity to turn his best clients into salespeople and raving fans. Listen in for John’s insight on how much to allocate for gift-giving and learn how YOU can get a 10X return by investing in the people who make your business profitable.
Key Takeaways How John came to dominate the Cutco leaderboard
Learned relationship-building from mentor Paul Sent gifts to land meetings with big-time CEOs
John’s insight on the value of relationship-building
Make decisions emotionally, justify with logic Gifting = mechanism for generating emotion
John’s concept of a return on relationship
Initial $7K investment in gift to Cameron Herold $25K over 10 years = 50X return on relationship
The key ingredients of John’s giftology system
Include handwritten note, name family members Personalize gift and be intentional about timing
What makes John’s giftology system work
Generates like, trust and keeps top-of-mind People crave human-to-human relationship
How much a business should allocate toward gift-giving
Reinvest 5% to 15% of net profits in relationships Invest in people already work with at some level
Why giftology requires a long-term commitment
Genuine generosity vs. manipulation tactic Turn best clients into salespeople
John’s top examples of the benefits of giftology
Invited to appear on Gary Vaynerchuk show 107% increase in referrals for John Bowen
Connect with John Ruhlin Giftology Group
Download the Giftology System
Email john@giftologygroup.com
Resources Join the Nighthawk Equity Investor Club
Learn More About Michael’s Mentoring Program
Giftology: The Art and Science of Using Gifts...
58 min