12 min
Measuring PR Results in the 21st Century The Spin Sucks Podcast with Gini Dietrich
-
- Careers
Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.
Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.
12 min