medDesign by Trig

med Design by Trig
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medDesign by Trig Podcast

We believe that Good Design is Good for Healthcare. med+Design is the culmination of years of collaboration between our team, UNC Health, and the larger community of medical innovators. The goal was to create a curriculum that uses Design Thinking to empower medical innovators with the tools needed to bring transformative solutions to healthcare’s greatest problems. Here on this podcast, we know that the path of each medical innovator is often very different. We are here to highlight the stories of Medtech Entrepreneurs, Leaders, and Innovators that inspire us.

  1. Why Medtech Startups Win: Plan the Plan, Then Execute with Aaron TenHuisen

    AUG 16

    Why Medtech Startups Win: Plan the Plan, Then Execute with Aaron TenHuisen

    In this episode of the medDesign Podcast, we explore the critical steps that Medtech startups must take to succeed with Aaron TenHuisen, COO of Project Medtech. As an expert in operational milestone mapping, Aaron provides actionable insights on the importance of planning the plan, executing strategically, and setting up essential structures for your business. Key Topics Covered: Planning for Success: Discover why many Medtech startups fail due to a lack of strategic planning and how you can avoid these pitfalls. Execution Strategies: Learn how to create and execute a detailed plan for your business, including crucial steps for each quarter. Equity Management: Understand the importance of setting up equity arrangements correctly and the tools you need to get started. Why Watch This Episode: For Medtech Entrepreneurs: Gain practical advice on setting up your business for success, from strategic planning to equity management. For Startup Founders: Learn the importance of planning iterations and setting clear goals for each phase of your startup journey. For Business Leaders: Explore the framework Aaron TenHuisen uses to help companies achieve their operational milestones. Don’t miss out on this insightful conversation that can transform the way you approach your Medtech startup. Watch now and start planning for success! Connect with Aaron: ⁠https://www.linkedin.com/in/aaron-tenhuisen/ ⁠Work with Project Medtech: ⁠https://www.projectmedtech.com/ ⁠Free Learning for You: Start here, learn how to scope your problem: https://med.trig.com/offers/2yPcPdM2/ Download our free Guidebook to Design History File Ready Ideation: https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook Free Creativity Course for Nurses: https://think.trig.com/offers/FnWZRGaC 00:00 Welcome to the medDesign Podcast 00:02 Introducing Aaron TenHuisen 00:59 Secrets to Startup Success 02:07 The Importance of Focus and Energy 03:38 Project Medtech: Betting on Yourself 07:36 Core Values and Team Culture 10:38 Project Medtech's Mission and Evolution 13:47 Comprehensive Support for Startups 16:11 Navigating Reimbursement and Health Economics 18:09 Talent Acquisition and Quality Management 22:56 Milestone Mapping and Strategic Planning 23:53 Entrepreneurial Challenges and Succession Planning 24:53 Tips for Communicating with Medical Professionals 26:30 Optimizing Partnerships and Business Development 29:21 The Value of Project Medtech Events 31:20 Innovation and Commercialization Strategies 33:39 Navigating the Funding Environment in Medtech 39:14 Common Pitfalls in the Commercialization Process 43:35 Emerging Trends and Technologies in Medtech 47:47 Future Plans for Project Medtech

    52 min
  2. How to start a career in health media? Ask Nurse Alice Explains

    AUG 9

    How to start a career in health media? Ask Nurse Alice Explains

    In this episode of the medDesign Podcast, we sit down with Nurse Alice Benjamin, a Clinical Nurse Specialist, Nurse Practitioner, and TV Medical Correspondent, to explore her inspiring journey from bedside care to the national media stage. Nurse Alice has made a significant impact as a trusted voice in healthcare, translating complex medical information into actionable advice for the public. Key Topics Covered: Nurse Alice's Media Journey: Learn how Nurse Alice Benjamin successfully transitioned from her role as a healthcare provider to becoming a prominent media personality. She shares the challenges she faced, the skills she had to develop, and the strategies she used to break into media. Healthcare Professionals in Media: Discover valuable tips and advice for healthcare professionals who are interested in pursuing a career in media. Nurse Alice discusses the importance of using your platform to educate and empower the public, and how to maintain credibility while reaching a broader audience. Becoming a TV Medical Correspondent: If you've ever wondered how to become a TV medical correspondent, Nurse Alice provides insights into what it takes to get started, including the critical role of effective communication and public speaking skills. Balancing Multiple Roles: Nurse Alice shares how she manages her time and responsibilities across clinical practice, entrepreneurship, and media engagements. Find out how she maintains balance while juggling her various roles. Why Watch This Video: For Healthcare Professionals: This video is a must-watch for nurses, doctors, and other healthcare professionals who are curious about expanding their careers into media and public speaking. For Aspiring Media Personalities: If you're interested in learning how to start a career in health media, this episode offers practical advice from someone who has successfully made the transition. For Entrepreneurs in Healthcare: Learn how Nurse Alice's entrepreneurial spirit led her to create platforms like AskNurseAlice.com and TheMediaRx.com, and how you can apply similar principles to your own ventures. Don’t miss out on this insightful conversation with Nurse Alice Benjamin, where we uncover the secrets to successfully navigating the worlds of healthcare and media. Connect with Nurse Alice: https://asknursealice.com/ Media training for Nurses: https://www.themediarx.com/ Free Learning for You: Start here, learn how to scope your problem: https://med.trig.com/offers/2yPcPdM2/checkout Download our free Guidebook to Design History File Ready Ideation: https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook Free Creativity Course for Nurses: https://think.trig.com/offers/FnWZRGaC 00:00 Welcome to the medDesign Podcast 00:57 Nurse Alice's Impactful Moments 04:22 AskNurseAlice and TheMediaRx 08:31 The Drive Behind Nurse Alice's Journey 12:25 Transitioning to Media and Entrepreneurship 18:44 Balancing Multiple Roles 22:11 The Power and Potential of Nursing 27:03 Understanding Misinformation and Disinformation 27:34 Challenges in Identifying Trusted Sources 28:01 Engaging Health Consumers Through Media 28:40 Opportunities for Healthcare Professionals in Media 29:54 The Need for Communication Training in Healthcare 30:29 The Role of MediaRx in Healthcare Education 32:01 Legal and Ethical Considerations in Health Communication 33:23 Impact of COVID-19 on Trust in Medical Evidence 39:10 Staffing Challenges in Healthcare 47:52 Addressing Administrative Harm in Healthcare 52:49 Final Thoughts and Call to Action

    56 min
  3. Why Outcome Driven Innovation Falls Short: The Power of Mission Driven Innovation

    JUL 24

    Why Outcome Driven Innovation Falls Short: The Power of Mission Driven Innovation

    In this episode of our podcast, we dive deep into the concept of Mission-Driven Innovation and why it surpasses Outcome-Driven Innovation for businesses. Our special guest, Andrew DiMeo, PhD, a renowned expert in healthcare innovation, shares his insights on the importance of aligning business goals with a mission that goes beyond mere outcomes. Topics Covered: The superior impact of Mission-Driven Innovation over Outcome-Driven Innovation Andrew DiMeo's framework on enabling evolutionary design The fascinating story of how Eminem helped raise 2 million dollars in fundraising Challenges and strategies for first-time startup founders seeking government funding The current government funding paradigm in healthcare and the role of NIH programs Andrew's latest venture, Hangar Dreys, and its mission to combat the loneliness epidemic through a unique coworking concept Key Takeaways: Why businesses should focus on mission and vision rather than just outcomes Practical advice for startup founders on building a team for grant funding success Insights into the NIH funding process and how to align your project with their mission The importance of empathy and mission alignment in innovation and business strategy Join us for an enlightening discussion that will transform the way you think about innovation and business strategy. Free Learning for You: Read Andrew's Writings on Mission-Drive Innovation: https://medium.com/venturehq/mission-driven-innovation-f18da7361c88?sk=2abaaafb8e18fd93de810f3d0190efce More writing on Mission-Driven Innovation: https://medium.com/venturehq/implementing-mission-driven-innovation-610aa2cf34ad?sk=93779d56c9cf833f3845639d5ac47dbd‍ Learn more about Enabling Evolutionary Design through the All Free IDEAL Biomedical Publication: https://medium.com/ideal-biomedical Download our free Guidebook to Design History File Ready Ideation: https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook Free Creativity Course for Nurses: https://think.trig.com/offers/FnWZRGaC Connect with Andrew DiMeo: https://www.linkedin.com/in/ajdimeo/ Check out Hangar Dreys: https://hangardreys.com/ Become a Medical Innovator: https://md.trig.com/ Work with Trig: https://www.trig.com/contact 00:00 Welcome Back to the medDesign Podcast 00:34 Introducing Mission Driven Innovation 01:03 Defining Mission Driven Innovation 01:26 The Importance of Vision and Mission 02:50 Aligning Vision and Mission with Business Goals 04:36 Challenges and Solutions in Mission Driven Innovation 05:58 Implementing Mission Driven Innovation 08:56 Evolutionary Design and Flexibility 09:43 Connecting the Dots: From Vision to Specifications 12:46 Engaging Teams in Mission Driven Innovation 19:20 Personal Vision and Mission 25:10 Defining Vision, Mission, and Objectives 25:59 Personal Vision and Self-Expression 27:38 Challenges in Team Alignment and Vision 29:57 The Role of NIH in Mission-Driven Research 34:18 Navigating NIH Funding for Healthcare Projects 39:16 Advice for First-Time Startup Founders 44:08 Mission-Driven Innovation and Personal Projects 47:46 Conclusion and Final Thoughts

    49 min
  4. The Secret to Healthcare Startup Success with Amanda Elam

    JUN 21

    The Secret to Healthcare Startup Success with Amanda Elam

    In this episode of the medDesign podcast, we sit down with Amanda Elam, CEO and co-founder of Galaxy Diagnostics, to discuss her unique journey from organizational sociology to groundbreaking healthcare innovation. Amanda shares insights into the challenges of developing diagnostic solutions for flea and tick-borne diseases, the importance of patient-centered innovation, and her personal advocacy for maternal care solutions like the Couplet Care Bassinet. Amanda also delves into the complexities of the medical system, the significance of legitimacy and evidence in healthcare, and the future of microbiome research. Tune in to learn from Amanda's inspiring story and her dedication to improving patient outcomes through innovative solutions. Connect with Amanda Elam: https://www.linkedin.com/in/amandaelam/ Work with Galaxy Diagnostics: https://www.galaxydx.com/ 00:00 Introduction to Amanda Elam and Galaxy Diagnostics 01:14 Amanda's Journey into Healthcare Innovation 01:40 The Role of Sociology in Amanda's Work 02:37 Challenges and Inspirations in Entrepreneurship 03:55 User-Centered Innovation in Healthcare 06:26 Galaxy Diagnostics' Unique Approach 08:36 Technological Innovations at Galaxy Diagnostics 15:43 Funding and Market Challenges 19:46 The Prevalence and Impact of Vector-Borne Diseases 23:59 The Future of Infection-Associated Chronic Illness 27:33 Exploring Individual Variation in Medical Responses 28:36 Challenges in Medical Innovation and Bureaucracy 29:51 The Role of Evidence in Medical Practice 32:13 Patient-Centric Innovations and Their Impact 36:06 The Couplet Care Bassinet: A Case Study 42:12 Balancing Innovation with Practicality in Healthcare 54:15 Advice for Aspiring Innovators

    57 min
  5. Why the Mother-Baby Couplet Matters with Dr. Carl Seashore

    JUN 10

    Why the Mother-Baby Couplet Matters with Dr. Carl Seashore

    In this episode, we sit down with Dr. Carl Seashore, a professor of pediatrics and the Director of Informatics for Children's Services at UNC Healthcare. Dr. Seashore discusses his significant contributions to advancing newborn care through quality improvement and informatics. He also shares insights into his work with the Perinatal Quality Collaborative of North Carolina, improving care for newborns at risk for neonatal abstinence syndrome, and sepsis. Additionally, Dr. Seashore talks about his role as an inventor and advisor with Couplet Care, a startup focused on enhancing newborn safety and care, and the development of their innovative bassinet. Tune in to learn about Dr. Seashore's journey, his passion for pediatrics and informatics, and the promising future of maternal and newborn care. Don't forget to leave your comments below and sign up for our free creativity training for nurses: https://med.trig.com/offers/yXH97aDj Sign up for the Couplet Care Champion Program: https://coupletcare.com/the-bassinet 00:00 Introduction to the medDesign Podcast 00:02 Meet Dr. Carl Seashore 01:14 Defining Quality Newborn Care 02:43 Journey into Pediatrics and Informatics 04:35 Understanding Couplet Care 08:00 Changing Standards of Care 12:12 Perinatal Quality Collaborative of North Carolina 18:55 Addressing Neonatal Abstinence Syndrome 21:39 Role of Technology in Newborn Care 27:06 Innovating with Couplet Care Bassinet 44:22 Future of Maternal and Newborn Care 50:01 Conclusion and Final Thoughts

    51 min
  6. What Does Quality Maternal Care Really Mean? with Dr. Andrea Braden

    MAY 26

    What Does Quality Maternal Care Really Mean? with Dr. Andrea Braden

    In this episode of the medDesign podcast, we are honored to host Dr. Andrea Braden, a leading expert in women's health, particularly focusing on enhancing the postpartum experience. Dr. Braden is the founder and CEO of Lybbie, a pioneering company innovating breastfeeding through wearable milk supply sensors and an app. As the medical director of the Atlanta Birth Center, she promotes holistic, patient-centered care, offering safe alternatives to hospital births. Additionally, Dr. Braden is a board-certified lactation consultant and advisor to Couplet Care, helping introduce an innovative over-the-bed bassinet designed to improve maternal and infant care. Beyond her professional achievements, Dr. Braden is a mother of five, an avid reader, a passionate musician, and a dedicated volunteer in her children's school community. Join us as we delve into her experiences, the journey behind Lybbie, her work with Couplet Care, and her insights on what quality maternal care truly means. Connect with Dr. Andrea Braden: https://www.linkedin.com/in/drandreabraden/ Support Lybbie: https://www.lybbie.com/ Support Couplet Care: https://coupletcare.com/the-bassinet Dove Under Pressure Commercial: https://www.youtube.com/watch?v=w4OL5wPCXng 00:00 Welcome to the MedDesign Podcast: Introducing Dr. Andrea Braden 01:05 Dr. Braden's Journey: From Personal Struggle to Maternal Healthcare Innovation 08:32 Empowering Trans Women in Breastfeeding: A Groundbreaking Approach 12:17 The Birth of Lybbie: Revolutionizing Breastfeeding with Technology 20:24 Tackling Socioeconomic Disparities in Breastfeeding 26:27 Exploring Lactation Consultation Accessibility 26:46 Marketing Strategies for New Mothers 27:09 The Power of Social Media and Partnerships in Healthcare 28:30 Advisory Role and Mission of Couplet Care 30:35 Innovative Research on Co-Sleeping and Infant Care 33:17 Personal Birthing Experiences and Postpartum Support 38:38 Addressing Pain and Bias in Maternal Healthcare 47:51 The Future of Maternal and Infant Care 53:01 Next Steps for Lybbie and the Importance of Support

    56 min
  7. Can AI Chatbots Make Your Business More Profitable? Meet Rebecca Clyde, CEO of Botco.ai

    MAY 3

    Can AI Chatbots Make Your Business More Profitable? Meet Rebecca Clyde, CEO of Botco.ai

    In this medDesign podcast episode, Jared and Ty hosts Rebecca Clyde, a renowned figure in healthcare innovation and the CEO of Botco.ai. Rebecca shares her transformative journey from marketing expert to tech entrepreneur, highlighting how her experiences led to the creation of Botco.ai, which leverages conversational AI to enhance healthcare interactions. She discusses the company's focus on improving healthcare experiences, tackling challenges faced by women in tech, and mentoring future leaders. We also cover the significance of diversity in tech, the impact of AI on healthcare, and Rebecca's support for Couplet Care's innovative bassinet, aiming to revolutionize newborn care. Rebecca's insights on leadership, entrepreneurship, and the potential of AI in healthcare provide valuable lessons for innovators and leaders alike, we are grateful to have had her join us! Connect with Rebecca Inegrate Botco.ai in Your Business Support Couplet Care 00:00 Welcome to the MedDesign Podcast with Rebecca Clyde 00:05 Rebecca Clyde: A Trailblazer in Healthcare Innovation 01:09 The Journey from Marketer to Healthcare Innovator 02:19 Challenging the Status Quo for Women Entrepreneurs 06:01 The Catalyst for Entrepreneurial Leap 08:07 Keys to Success in Entrepreneurship 09:14 Bridging Gaps in Healthcare with Botco.ai 15:49 The Power of Networking and Founding Botco.ai 18:14 Revolutionizing Healthcare Engagement with Botco.ai 24:14 Revolutionizing Healthcare with AI: The Journey of Botco.ai 25:35 Challenges and Triumphs: Navigating the AI Market 27:55 Innovating for Accuracy: Overcoming the Data Dilemma 30:31 Achieving HIPAA Compliance: A Herculean Task 32:35 From Concept to Seed Funding: The Botco.ai Startup Story 35:30 Exploring Global Expansion and Strategic Focus 37:40 Supporting Startups: The Story of Couplet Care 41:20 Navigating Startup Challenges with Community Support 42:38 Leadership Evolution: Learning to Let Go 46:34 Looking Ahead: The Future of Botco.ai and AI in Business

    49 min
  8. A New Standard of Care for Perinatal Mothers and Infants? with Sara Hobgood and Chelsea Hunter

    APR 26

    A New Standard of Care for Perinatal Mothers and Infants? with Sara Hobgood and Chelsea Hunter

    In this episode of the medDesign podcast, registered nurses Sarah Hobgood and Chelsea Hunter share their experiences and insights from nearly two decades in maternal and perinatal care. They discuss the unique challenges faced by mothers in the NICU, especially those dealing with substance abuse disorders and their babies experiencing withdrawal. Sarah and Chelsea highlight their work on the Hope Recovery Project, aimed at supporting these mothers and improving NICU outcomes. They also discuss the transformative potential of the Couplet Care bassinet in enhancing postpartum care and the importance of advocacy, human connection, and support for mothers in recovery. This episode is a deep dive into the challenges in NICU care and the innovative solutions being developed to address them. Get involved with Couplet Care: https://coupletcare.com/the-bassinet 00:00 Welcome to medDesign: Introducing Sarah and Chelsea 01:06 The Passion Behind Maternal Care: Sarah's Journey 03:06 Challenges Faced by Mothers with Substance Use Disorders 06:19 Advocating for Vulnerable Mothers: A Nurse's Role 12:29 The Hope Recovery Project: A New Approach to Support 17:21 Addressing Unsafe Sleep Practices in Hospitals 23:46 Introducing the Couplet Care Bassinet: A Game Changer 40:36 The Future of Couplet Care and How to Get Involved 41:45 Final Thoughts: Supporting Mothers with Substance Abuse Disorders

    46 min
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About

We believe that Good Design is Good for Healthcare. med+Design is the culmination of years of collaboration between our team, UNC Health, and the larger community of medical innovators. The goal was to create a curriculum that uses Design Thinking to empower medical innovators with the tools needed to bring transformative solutions to healthcare’s greatest problems. Here on this podcast, we know that the path of each medical innovator is often very different. We are here to highlight the stories of Medtech Entrepreneurs, Leaders, and Innovators that inspire us.

Information

  • Creator
    med Design by Trig
  • Years Active
    2022 - 2024
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © med Design by Trig
  • Show Website
    medDesign by Trig

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