Media And Marketing w/Jon Rognerud Jon Rognerud

We're going to talk about Black Friday today!
I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it.
And, what can you do about it? I'll cover that as well.
Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there.
If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads...
Set up a free strategy session:
https://www.chaosmap.com
Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year!
P.S.
Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!

LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth.
In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast.
These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months.
Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now).
He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019!
We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-)
To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group.
Enjoyed this interview!
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Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com) 
P.S.
(Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)
 

This Friday Footage sponsored by: https://chaosmap.com
Facebook ads are essential to targeted traffic and sales this e-commerce season.
Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)
Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.
However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.
Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms. 
There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.
If you need help with this, visit https://chaosmap.com  and set up a consultation.
 

Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman.
Here are some of the key areas we cover with "SEO Steve"... 
A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?
 
B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc.  How and when do you decide on a strategy for a business? Is this done through an SEO audit?
 
C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?
 
D – How should webmaster protect themselves against Google’s core updates?
 
E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?
 
F – What “must-have” tools for SEO should one use today? 
Learn more at https://wiideman.com and also on https://twitter.com/seosteve
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This podcast provided by Jon Rognerud at www.jonrognerud.com

Are you using Facebook ads with Shopify? Good!
That is a great solution stack for your e-commerce business.  The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners.
But, do you have the right metrics and numbers dialed in?
It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business.
This way, you can optimize and pull more profits out, so you can re-invest smart dollars.
Today's post is all about what specific KPI's you need, and why they are important for your e-business.
If you want to learn more, visit https://www.chaosmap.com
 

WELCOME TO ANOTHER FRIDAY FOOTAGE!
So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well.
Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick.
Here's the solution:
1) Visit https://facebook.com/business/help
2) Click "Get Started"
3) Select any of the block images (link)
4) Scroll down and select the "Chat with a representative" option
Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update.
If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you.
They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business)
If you need help or have questions, head on over to: https://chaosmap.com/talk
HAPPY FRIDAY!