100 episodes

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.
Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a consultant and founder of a leading media and marketing agency in Los Angeles, CA.
Subscribe and review this podcast today!

Media And Marketing w/Jon Rognerud Jon Rognerud

    • Business
    • 5.0 • 8 Ratings

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.
Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a consultant and founder of a leading media and marketing agency in Los Angeles, CA.
Subscribe and review this podcast today!

    EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula)

    EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula)

    The ABCDs guide has best practices, backed by data, to help you create effective video ads.
    The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)
    The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ
    Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf
    ABCDs of effective video ads:
    https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/
    Want us to run your video ads? (Digital Agency): https://chaosmap.com
    Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud
    THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA 
    ENJOY!

    • 9 min
    EP 143 - Max Clicks Or Max Conversions? (For Beginner Accounts)

    EP 143 - Max Clicks Or Max Conversions? (For Beginner Accounts)

    To learn more: https://chaosmap.com/book-me
    In this episode, we're going to discuss the difference between Google ads max clicks and max conversions.
    I'll help you to figure out what's best for your business.
    If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you.
    This will help you get started, and begin to track and optimize your campaigns for the best results.
    Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud
    ENJOY!

    • 7 min
    EP 142 - The YouTube Algorithm (It's a nightmare??!!)

    EP 142 - The YouTube Algorithm (It's a nightmare??!!)

    I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates.
    It's a simplified, fun & different version of what you hear about (mostly).
    Go to https://youtube.com/jonrognerud - to subscribe and watch!
    Follow me for more solutions: https://linkedin.com/in/jrognerud
    HAVE FUN, HUMAN!

    • 6 min
    EP 141 - Use This Content Structure For More Leads, Prospects and Sales

    EP 141 - Use This Content Structure For More Leads, Prospects and Sales

    https://chaosmap.com - TOFU - MOFU - BOFU
    What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization? 
    How do you get more leads, prospects and sales into your business with this layered approach? 
    TOFU - top of funnel
    MOFU - middle of funnel
    BOFU - bottom of funnel 
    Are you leveraging this structure and organization in your business now?
    See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart.
    If you have a B2B business, this should help you, but the concepts apply across all markets.
    ENJOY! 
    - Jon Rognerud

    • 7 min
    EP 140 - How I Built A Highly Converting YouTube Ads Audience

    EP 140 - How I Built A Highly Converting YouTube Ads Audience

    https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well.
    I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair?
    P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us.
    ENJOY! - Jon
    P.P.S. Almost forgot - we use tubesift for extraction and research.

    • 10 min
    EP 139 - YouTube Ads: What Questions You Must Ask Before Starting

    EP 139 - YouTube Ads: What Questions You Must Ask Before Starting

    LEARN MORE:
    https://chaosmap.com
    Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:
    1. What are your primary goals for advertising on YouTube?
    Are you looking to increase brand awareness, generate leads, or drive sales?
    2. Who is your target audience?
    Can you provide details about their demographics, interests, and online behaviors?
    3. What type of video content are you planning to create for your YouTube ads?
    Will you be producing educational, promotional, or testimonial videos?
    4. Do you have a specific budget in mind for your YouTube advertising campaigns?
    How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).
    5. What is your preferred ad format?
    Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter.
    6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience?
    Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?
    7. How do you plan to measure the success of your YouTube advertising campaigns?
    Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.
    8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions?
    These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.
    9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform’s requirements?
    Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.
    10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads?
    Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don’t expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.
    Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.
    Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud

    • 46 sec

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

tommye w-c ,

Great content

Great media and marketing content. Tons of new and actionable tips and insights.

Todd BGT ,

Excellent podcast!

I regret not finding out about this podcast sooner. It could've saved me so much time before! Great tips, great content. Always a delight.

Rojohnson368 ,

One of the best marketing podcast to listen to in 2019

I like Jon's podcast, I learn something new every time I listen.

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